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Micro Questions 1 Is there a divorce of ownership from control? If so, what are the implications for the business and its customers? 2 How can the Structure-Conduct-Performance model be used to assess the company’s competitive environment? 3 How may various barriers to entry dissuade potential entrants? 4 How do information asymmetries (adverse selection and moral hazard) affect consumers/producers? 5 What is likely to be the price and income elasticity of demand for its main products? 6 If the firm is operating in an imperfect market, and it’s very likely to be, which type is it and why, and what are the implications for the consumer?
7 What are the characteristics of the firm’s labour markets in both economies and how have these affected its business?
Macro Questions
8 Which of the major trading blocs does the company operate in and how does this impact on its current performance? 9 How has recent fiscal and monetary policy affected the company’s performance in both countries?
10 How has the sovereign debt crises in Europe affected your company?
11 How have the recent increases in unemployment in the UK affected your company? Is there a similarity between the UK and the other country in which the firm operates?
12 What have been the effects of the recent increases in inflation in some countries?
13 What have been the effects of recent variations in exchange rates and what would be the effect of future variations?
14 What are the possible impacts of growing awareness of the potential effects of climate change?

Micro Questions 1 Is there a divorce of ownership from control? If so, what are the implications for the business and its customers? 2 How can the Structure-Conduct-Performance model be used to assess the company’s competitive environment? 3 How may various barriers to entry dissuade potential entrants? 4 How do information asymmetries (adverse selection and moral hazard)

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