Implement Marketing Strategies
BSBMKG514A Implement and monitor marketing activities [ Revision Number: 1 ]
BSBMKG514A Implement and monitor marketing activities
Modification History
Not applicable.
Unit Descriptor Unit descriptor | This unit describes the performance outcomes, skills and knowledge required to implement marketing activities described in a marketing plan, to monitor their effectiveness in meeting organisational marketing objectives, and take actions to improve marketing performance.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. |
Application of the Unit Application of the unit | This unit applies to individuals working in marketing management positions who are responsible for implementing and monitoring organisational marketing strategies. In this role they would usually lead and coordinate a marketing team, implement the marketing plan, monitor the performance of marketing strategies and evaluate their effectiveness. They also involve team members in identifying improvements to marketing strategies and formulating recommendations for future marketing activities. |
Licensing/Regulatory Information
Not applicable.
Pre-Requisites Prerequisite units | | | | | | | |
Employability Skills Information Employability skills | This unit contains employability skills. |
Elements and Performance Criteria Pre-Content Elements describe the essential outcomes of a unit of competency. | Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria ELEMENT | PERFORMANCE CRITERIA | 1. Implement marketing strategies and tactics | 1.1. Brief stakeholders who participated in the marketing planning process
BSBMKG514A Implement and monitor marketing activities
Modification History
Not applicable.
Unit Descriptor Unit descriptor | This unit describes the performance outcomes, skills and knowledge required to implement marketing activities described in a marketing plan, to monitor their effectiveness in meeting organisational marketing objectives, and take actions to improve marketing performance.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. |
Application of the Unit Application of the unit | This unit applies to individuals working in marketing management positions who are responsible for implementing and monitoring organisational marketing strategies. In this role they would usually lead and coordinate a marketing team, implement the marketing plan, monitor the performance of marketing strategies and evaluate their effectiveness. They also involve team members in identifying improvements to marketing strategies and formulating recommendations for future marketing activities. |
Licensing/Regulatory Information
Not applicable.
Pre-Requisites Prerequisite units | | | | | | | |
Employability Skills Information Employability skills | This unit contains employability skills. |
Elements and Performance Criteria Pre-Content Elements describe the essential outcomes of a unit of competency. | Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria ELEMENT | PERFORMANCE CRITERIA | 1. Implement marketing strategies and tactics | 1.1. Brief stakeholders who participated in the marketing planning process