Implementation of Strategic Management to Develop Business Is as According to Company Competence
Implementation of strategic management to develop business is as according to company competence By Eko Setiyo Utomo
In competitive business, company needs a mature planning. This planning is not only oriented at the future but also should be able to anticipate the change in short and middle range by holistic planning. Porter (Dobson and Starkey 1993:55) stated that generic competitive strategies would create competitive advantage management. Therefore, understanding strategic management steps is needed to create mature planning for the future of company. This paper will try to give descriptions that strategic management or strategic planning need to develop businesses. For years, organizational experts and strategists have debated, who in fact must hold responsibility to design company strategy? Initially, this duty is charged upon all finance managers. David (1989:7) has opinion: “Strategists are the individuals in an organization who are most responsible for the success or failure of that organization”.
Business in the future is a function of business in the past, so planning is a function of expenditure last year. However, business should not just be concerned about its past function but also its future. Therefore, equipment owned by finance managers is not enough to indicate what is happening with a real business.
These days, each company has to be careful in identifying business growth in its own sector. As Brown (1996:10) argues: “The firm’s core competence or distinctive capability can bring rapid new product development, low cost production (not dependent on large volume), and assured reliability of delivery and improved delivery speed”. Every company must not only claim to understand in depth its industrial character but it also has to be clever enough to calculate trends in its future and to know requirements needed to continually succeed in aiming at that business objective in the long term. The effort
In competitive business, company needs a mature planning. This planning is not only oriented at the future but also should be able to anticipate the change in short and middle range by holistic planning. Porter (Dobson and Starkey 1993:55) stated that generic competitive strategies would create competitive advantage management. Therefore, understanding strategic management steps is needed to create mature planning for the future of company. This paper will try to give descriptions that strategic management or strategic planning need to develop businesses. For years, organizational experts and strategists have debated, who in fact must hold responsibility to design company strategy? Initially, this duty is charged upon all finance managers. David (1989:7) has opinion: “Strategists are the individuals in an organization who are most responsible for the success or failure of that organization”.
Business in the future is a function of business in the past, so planning is a function of expenditure last year. However, business should not just be concerned about its past function but also its future. Therefore, equipment owned by finance managers is not enough to indicate what is happening with a real business.
These days, each company has to be careful in identifying business growth in its own sector. As Brown (1996:10) argues: “The firm’s core competence or distinctive capability can bring rapid new product development, low cost production (not dependent on large volume), and assured reliability of delivery and improved delivery speed”. Every company must not only claim to understand in depth its industrial character but it also has to be clever enough to calculate trends in its future and to know requirements needed to continually succeed in aiming at that business objective in the long term. The effort