Implementation Plan Details
COURSE IMPLEMENTATION PLAN
HANOI (Under Decision No: ........................Date:…………………) Marketing Principles MKT101
Course name: Course code: Level: Implementation period: Spring 2013 Lecturer: Phan Minh Duc E-mail: ducpm@fsb.edu.vn Phone: +84-167-267-9999
1) Main objectives and goals of the course * Upon the completion of the course, students can have a) Knowledge: This course is designed to introduce students to the concepts, analysis, and activities involved in marketing. After taking this class, the students should all be able to: • Demonstrate an understanding of the basic elements of marketing, including customer needs marketing strategy, and the marketing mix. • Demonstrate an understanding of the links between marketing strategy, activities, customers, and long-term profitability of firms. • Demonstrate ability to apply marketing concepts to real-world situations. b) Skills: analytical, research, and presentation skills 2) Course Textbook(s)/ Resources: a) Main books Kotler, Philip and Armstrong, Gary, 2012, Principles of Marketing, 14th Edition, Pearson (Version 1) or Kotler, Philip and Armstrong, Gary, 2009, Principles of Marketing: A global perspective, Pearson. (Version 2) b) Reference books or resources Instructor Manual with CD-ROM
04.02e-BM/DH/HDCV/FU 1/2
1/11
3) Implementation plan in details *
Topics/ Chapters/Unit Chapter 1: Marketing: Creating and Capturing Customer Value
Slot number
Content Syllabus – Introduction of the course objectives, schedule and assessments Chapter 1 – Marketing: Creating and Capturing Customer Value Group task: Case on Marketing changing landscape and Discussion (Case should cover the overall trends of changes in Marketing environment nowadays) Chapter 3 – The Microenvironment and Macroenvionment
Category
Student's task before class
Teacher's Material
Student's task after class
1
Lecture
Textbook
Instructor manual; Teacher's resource
Textbook Discussing & Applying
HANOI (Under Decision No: ........................Date:…………………) Marketing Principles MKT101
Course name: Course code: Level: Implementation period: Spring 2013 Lecturer: Phan Minh Duc E-mail: ducpm@fsb.edu.vn Phone: +84-167-267-9999
1) Main objectives and goals of the course * Upon the completion of the course, students can have a) Knowledge: This course is designed to introduce students to the concepts, analysis, and activities involved in marketing. After taking this class, the students should all be able to: • Demonstrate an understanding of the basic elements of marketing, including customer needs marketing strategy, and the marketing mix. • Demonstrate an understanding of the links between marketing strategy, activities, customers, and long-term profitability of firms. • Demonstrate ability to apply marketing concepts to real-world situations. b) Skills: analytical, research, and presentation skills 2) Course Textbook(s)/ Resources: a) Main books Kotler, Philip and Armstrong, Gary, 2012, Principles of Marketing, 14th Edition, Pearson (Version 1) or Kotler, Philip and Armstrong, Gary, 2009, Principles of Marketing: A global perspective, Pearson. (Version 2) b) Reference books or resources Instructor Manual with CD-ROM
04.02e-BM/DH/HDCV/FU 1/2
1/11
3) Implementation plan in details *
Topics/ Chapters/Unit Chapter 1: Marketing: Creating and Capturing Customer Value
Slot number
Content Syllabus – Introduction of the course objectives, schedule and assessments Chapter 1 – Marketing: Creating and Capturing Customer Value Group task: Case on Marketing changing landscape and Discussion (Case should cover the overall trends of changes in Marketing environment nowadays) Chapter 3 – The Microenvironment and Macroenvionment
Category
Student's task before class
Teacher's Material
Student's task after class
1
Lecture
Textbook
Instructor manual; Teacher's resource
Textbook Discussing & Applying