Implication of Marketing for the Gym
Discussion of the Key Findings and the Implication for Marketing for the GYM
Table 1 reason for visiting
| Frequency | Percent % | Valid Percent | Cumulative Percent | Relaxation | 9 | 10 | 10.0 | 10.0 | Fitness | 31 | 34 | 34.4 | 44.4 | Loss weight | 33 | 36 | 36.7 | 81.1 | Build strength | 17 | 18 | 18.9 | 100.0 | Total | 90 | 100 | 100 | |
Table 1 showing the result the question reason of visiting the gym
The participant were asked the reason for visiting the gym and only 9 out of the 90 (10%) participant picked the relaxation as the reason of visiting the gym. This is actually the lowest percentage obtained from the participant. This is a clear indication that not a lot people use the gym for relaxation. Hence, marketing of gym to this group of participant won’t be favourable. However, the analysis didn’t take into consideration weather this 10% were male or female or old or young. Fitness has quit an encouraging figure as 31 of the 90 (34.4%) participant picked fitness as the reason why they visit the gym. This is the second highest population of the participant as its makes up of 34.4% of the participant. This implies that most people visit the gym to keep fit. As such it means marketers should concentrate on this participant as they are major players in the gym market. Perhaps, this might be due to the prominence that doctors and health practitioners place on fitness and good health. The highest proportion of the participant picked the loss of weight as their reason of visiting the gym as 33 of the 90 (36.7%) of the participant picked it as the main reason they visit the gym. This implies that a more than half of the participant visit the gym because they want to be fit and loss weight. This group of are the people who regularly use the gym should be targeted by marketers. However, the analysis did not take into consideration the age and gender of this group of people as it might have helped ask further question. Building of
Table 1 reason for visiting
| Frequency | Percent % | Valid Percent | Cumulative Percent | Relaxation | 9 | 10 | 10.0 | 10.0 | Fitness | 31 | 34 | 34.4 | 44.4 | Loss weight | 33 | 36 | 36.7 | 81.1 | Build strength | 17 | 18 | 18.9 | 100.0 | Total | 90 | 100 | 100 | |
Table 1 showing the result the question reason of visiting the gym
The participant were asked the reason for visiting the gym and only 9 out of the 90 (10%) participant picked the relaxation as the reason of visiting the gym. This is actually the lowest percentage obtained from the participant. This is a clear indication that not a lot people use the gym for relaxation. Hence, marketing of gym to this group of participant won’t be favourable. However, the analysis didn’t take into consideration weather this 10% were male or female or old or young. Fitness has quit an encouraging figure as 31 of the 90 (34.4%) participant picked fitness as the reason why they visit the gym. This is the second highest population of the participant as its makes up of 34.4% of the participant. This implies that most people visit the gym to keep fit. As such it means marketers should concentrate on this participant as they are major players in the gym market. Perhaps, this might be due to the prominence that doctors and health practitioners place on fitness and good health. The highest proportion of the participant picked the loss of weight as their reason of visiting the gym as 33 of the 90 (36.7%) of the participant picked it as the main reason they visit the gym. This implies that a more than half of the participant visit the gym because they want to be fit and loss weight. This group of are the people who regularly use the gym should be targeted by marketers. However, the analysis did not take into consideration the age and gender of this group of people as it might have helped ask further question. Building of