Implications of Advertising
1* Your age 16-21 21-26 26-31 31-36 36 1nd above
2* Your occupation
3* Your income 25k-50k 50k-1lac 1lac-1.5lac 1.5lac-2lac 2 lac and above
4* Which media gets your attention? print radio television word of mouth
5* how does an advertisement affect you? recall positive impression interest desire to purchase/explore
6* which form of ad creates a greater impact on you? just the printed words words with sound words with a visual a moving action oriented ad picture depicting a scene/story
7* how long does the impact of an advertisement last on you? few hours one day one week one month more than a month
8* does an advertisement urge you to try a new brand? yes no
9* how often do you buy the same article/garment design as you see in the ad? always most of the time sometimes never
10* do you remember the hoardings if these are? near the residence places visited frequently on the way to work bus stand
11* you prefer reading which newspaper? the times of india hindustan times the hindu the indian express the pioneer
12* have you ever used discount coupons printed in magazines/newspaper/magazine? yes no
13* how much time you spend on watching tv per day? 0 hour 1-2 hour 3-5 hour more than 5 hours
14* which aspect of television ad is important to you? models background theme punch line caption photography
15* does the picture of a famous personality in the tv ad make you think that? the product is of high quality it must be expensive the company must be big the brand is facing intense competition it does not affect you
16* how often do you listen to the radio? everyday only while travelling/driving occasionally rarely
17* do you find radio ads attractive? yes no
18* does FM radio advertisement create an urge in you to try the brand? strong influencer keep the name at the
2* Your occupation
3* Your income 25k-50k 50k-1lac 1lac-1.5lac 1.5lac-2lac 2 lac and above
4* Which media gets your attention? print radio television word of mouth
5* how does an advertisement affect you? recall positive impression interest desire to purchase/explore
6* which form of ad creates a greater impact on you? just the printed words words with sound words with a visual a moving action oriented ad picture depicting a scene/story
7* how long does the impact of an advertisement last on you? few hours one day one week one month more than a month
8* does an advertisement urge you to try a new brand? yes no
9* how often do you buy the same article/garment design as you see in the ad? always most of the time sometimes never
10* do you remember the hoardings if these are? near the residence places visited frequently on the way to work bus stand
11* you prefer reading which newspaper? the times of india hindustan times the hindu the indian express the pioneer
12* have you ever used discount coupons printed in magazines/newspaper/magazine? yes no
13* how much time you spend on watching tv per day? 0 hour 1-2 hour 3-5 hour more than 5 hours
14* which aspect of television ad is important to you? models background theme punch line caption photography
15* does the picture of a famous personality in the tv ad make you think that? the product is of high quality it must be expensive the company must be big the brand is facing intense competition it does not affect you
16* how often do you listen to the radio? everyday only while travelling/driving occasionally rarely
17* do you find radio ads attractive? yes no
18* does FM radio advertisement create an urge in you to try the brand? strong influencer keep the name at the