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importance of financial services

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importance of financial services
INTRODUCTION
Financial Services is a term used to refer to the services provided by the finance market. Financial Services is also the term used to describe organizations that deal with the management of money. Examples are the Banks, investment banks, insurance companies, credit card companies and stock brokerages.
These are the types of firms comprising the market, that provide a variety of money and investment related services. Financial services are the largest market resource within the world, in terms of earnings.
Defining Financial Services can also be termed as, any service or product of a financial nature that is the area under discussion to, or is governed by a measure maintained by a Party or by a public body that exercises regulatory or supervisory authority delegated by law.
Understanding Financial Services
Financial Services are generally not limited to the field of deposit-taking, loan and investment services, but is also present in the fields of insurance, estate, trust and agency services, securities, and all forms of financial or market intermediation including the distribution of financial products.
Aligned with a background of sharp risk, market and regulatory pressures, Financial Services organizations are striving to grow and enhance their shareholder values.
Financial services encompass a variety of businesses that deal with money management. These include many different kinds of organizations such as banks, investment companies, credit card companies, insurance companies and even government programs. Financial services can also refer to the services and products that money management organizations offer to the public.
Banks are one kind of financial services organizations. Banks generally function by providing a sheltered and secure place for people to store their money. Usually, banks will invest their clients ' stored money for the bank 's gain, while paying a small amount of interest to those who keep their money in savings or



References: Jay, N. (2012), The Professional 's Guide to Financial Services Marketing, 2nd edition Publisher: Bloomberg Press. Patti, W. (2012), Marketing for Financial Advisors: Build Your Business, 2nd edition Philip K, and Kevin K. (2009) ,Marketing Management, 13th edition, Publisher, Prentice-Hall; Publisher: Bloomberg Press.

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