Importance of IMF
ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY
IN COLLABORATION WITH
STAFFORDSHIRE UNIVERSITY UK
BA (Hons) in Business Administration28600402641601043940200025
(Level 3)
Nirmal Kalubowila - CB003199 - GF10B1BA
Title:
INTERACTIVE AND E-MARKETING
BLB10070-3
Supervised by:
Miss. Zeenath HidayaSubmitted on:
24th June 2011
Word count: 3292
Executive summery
According the Economic times (2011) “Online shopping is the next big thing”. Out of all the sales done in South Asia 3% to 4% sales are done by online. Sri Lanka been one of the developing country is South Asia which as approximately having 1,163,494 individual internet connections (TRC, 2010) can be identified as a good potential market for “Online shopping” to grow.
In the year 2006 Dialog Telekom introduces www.ibuy.lk with a partnership of another company call Four Corners Pvt. Ltd. With the designer expertise of Four Corners Pvt. Ltd ibuy.lk was introduced to the market, with partnership with many well reputed suppliers such as Soft logic, ODEL, Cake Factory Etc. and with collaboration with well renounce bankers such as Nations Trust, HSBC and NDB. All the delivery is handle by International Xpress which is a subsidiary of the Aitken Spence Group.
All the business that are been done under the ibuy will have to through its website, so it’s a must to maintain the site in the best possible way that will always satisfied the consumers. According to the survey done under ibuy.lk this report contains all the E-marketing techniques and recommendations that ibuy can adopted in order to gain competitive advantage over the competitors. Also the current segments have been analyzed and new segments have been introduced in order to gain the maximum market share. Finally E-CRM recommendations have been suggested to maintain a good relationship with the customers.
Acknowledgement
First and for most I would like to thank my lecture Miss. Zeenath Hidaya for her interesting and interactive lectures
IN COLLABORATION WITH
STAFFORDSHIRE UNIVERSITY UK
BA (Hons) in Business Administration28600402641601043940200025
(Level 3)
Nirmal Kalubowila - CB003199 - GF10B1BA
Title:
INTERACTIVE AND E-MARKETING
BLB10070-3
Supervised by:
Miss. Zeenath HidayaSubmitted on:
24th June 2011
Word count: 3292
Executive summery
According the Economic times (2011) “Online shopping is the next big thing”. Out of all the sales done in South Asia 3% to 4% sales are done by online. Sri Lanka been one of the developing country is South Asia which as approximately having 1,163,494 individual internet connections (TRC, 2010) can be identified as a good potential market for “Online shopping” to grow.
In the year 2006 Dialog Telekom introduces www.ibuy.lk with a partnership of another company call Four Corners Pvt. Ltd. With the designer expertise of Four Corners Pvt. Ltd ibuy.lk was introduced to the market, with partnership with many well reputed suppliers such as Soft logic, ODEL, Cake Factory Etc. and with collaboration with well renounce bankers such as Nations Trust, HSBC and NDB. All the delivery is handle by International Xpress which is a subsidiary of the Aitken Spence Group.
All the business that are been done under the ibuy will have to through its website, so it’s a must to maintain the site in the best possible way that will always satisfied the consumers. According to the survey done under ibuy.lk this report contains all the E-marketing techniques and recommendations that ibuy can adopted in order to gain competitive advantage over the competitors. Also the current segments have been analyzed and new segments have been introduced in order to gain the maximum market share. Finally E-CRM recommendations have been suggested to maintain a good relationship with the customers.
Acknowledgement
First and for most I would like to thank my lecture Miss. Zeenath Hidaya for her interesting and interactive lectures