International trade is very important in this era for every international company, trade (export/import) in capital, goods and services between countries.
This topic discussion about Virgin Atlantic Airways, for them international is very vital in commercial flight business. What is the importance of Virgin Atlantic Airways do international trade? As an international company, their business target to various countries. If not business internationally, company cannot running the company’s goals. In other side Virgin Atlantic Airways have benefit a larger sales market. It means open opportunities for market expansion (slide benefit)
Market expansion is efforts to expand the market with the aim of increasing sales, networking and brand awareness. How to increasing brand awareness? For recommendation Virgin Atlantic Airways could build positive image such as little percentage of income used to help starving children in Africa. This will be known by many people and increase positive image. It will impact company’s sales, could be the people's choice because this positive image indirectly.
What is exported by Virgin Atlantic Airways ? Flight services for a lot of people. As example flight services to various countries such as Delhi, Hong Kong, Sydney, Cape Town, Boston, Chicago, Las Vegas, New York, Tokyo, etc. (Virgin Atlantic Airways Ltd, 2013) Analyze about it, Virgin Atlantic Airways already do the right steps to build the company from scratch in 1984 with the goal of becoming a global aviation company (international). Then exported service is done need to be added again to the countries that have not expanded as Eastern Europe and South East Asia. http://www.virgin-atlantic.com/tridion/images/factsheetcompanyoverview_tcm4-426059.pdf
One of impact importance international trade is company can see suitable market internationally, indirectly forcing the company to do market research
References: investigate. (2006). Final Result.http://www.investegate.co.uk/article.aspx?id=200603090700184863Z. Last accessed 1st Apr 2013. Putri, I (2013), Business Environment Lecture 9 Market Types and Force, pp 4-16. 15, Accessed on 29h May 2013. Virgin Atlantic Airways Ltd. (2013). Destination Guides.http://www.virgin-atlantic.com/us/en/ideas-lowestfares/destination-guides.html. Last accessed 16th Sep 2013.