Importance of Market Study
An Analysis of Marketing for Small and Medium-sized Civil Engineering Companies
Teemu T Salmela
May 2004
DECLARATION
This work has not previously been accepted in substance for any degree and is not being concurrently submitted in candidate for any degree.
Signed……………………………………………………………. (candidate)
Date……………………………………………………………….
STATEMENT 1
This dissertation is being submitted in particular fulfilment of the requirements for the degree of MBA.
Signed……………………………………………………………. (candidate)
Date……………………………………………………………….
STATEMENT 2
This dissertation is the result of my own independent work/investigation, except where otherwise stated.
Other sources are acknowledged by footnotes giving explicit references. A bibliography is appended.
Signed……………………………………………………………. (candidate)
Date……………………………………………………………….
STATEMENT 3
I hereby give consent for my dissertation, if accepted, to be available for photocopying and for interlibrary loan, and for the title and summary to be made available to outside organisations.
Signed……………………………………………………………. (candidate)
Date……………………………………………………………….
Acknowledgements
I wish to acknowledge and thank my wife for her support and help in doing this dissertation as well as the whole MBA-program.
I also want to express my gratitude to the staff of the Häme Polytechnic and the Swansea Institute, particularly Mr Stephen Griffiths for supervising the research project.
Special acknowledgements to my former employer Draka NK Cables for funding this research and especially to Mr Ismo Ailio who recommended an MBA-program to me.
Tarvasjoki, 15th of May 2004, Teemu Salmela
TABLE OF CONTENTS
LIST OF TABLES 6
LIST OF FIGURES 6
ABSTRACT 7
1 INTRODUCTION 8
1.1 Definitions and Limitations 8
1.1.1 Marketing 8
1.1.2 Civil Engineering 9
1.1.3 Small and Medium-sized Enterprises 10
1.1.4 The area of South-West Finland 11
1.2 Business Environment
Teemu T Salmela
May 2004
DECLARATION
This work has not previously been accepted in substance for any degree and is not being concurrently submitted in candidate for any degree.
Signed……………………………………………………………. (candidate)
Date……………………………………………………………….
STATEMENT 1
This dissertation is being submitted in particular fulfilment of the requirements for the degree of MBA.
Signed……………………………………………………………. (candidate)
Date……………………………………………………………….
STATEMENT 2
This dissertation is the result of my own independent work/investigation, except where otherwise stated.
Other sources are acknowledged by footnotes giving explicit references. A bibliography is appended.
Signed……………………………………………………………. (candidate)
Date……………………………………………………………….
STATEMENT 3
I hereby give consent for my dissertation, if accepted, to be available for photocopying and for interlibrary loan, and for the title and summary to be made available to outside organisations.
Signed……………………………………………………………. (candidate)
Date……………………………………………………………….
Acknowledgements
I wish to acknowledge and thank my wife for her support and help in doing this dissertation as well as the whole MBA-program.
I also want to express my gratitude to the staff of the Häme Polytechnic and the Swansea Institute, particularly Mr Stephen Griffiths for supervising the research project.
Special acknowledgements to my former employer Draka NK Cables for funding this research and especially to Mr Ismo Ailio who recommended an MBA-program to me.
Tarvasjoki, 15th of May 2004, Teemu Salmela
TABLE OF CONTENTS
LIST OF TABLES 6
LIST OF FIGURES 6
ABSTRACT 7
1 INTRODUCTION 8
1.1 Definitions and Limitations 8
1.1.1 Marketing 8
1.1.2 Civil Engineering 9
1.1.3 Small and Medium-sized Enterprises 10
1.1.4 The area of South-West Finland 11
1.2 Business Environment
Bibliography: ´Marketing is a societal process by which individuals and groups obtain what they need and want through creating and freely exchanging products and services of value with others` (Kotler, 2000, p. 8). ´Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably` (United Kingdom Chartered Institute of Marketing (CIM), 2003). Source: RT, 2004