Importance Of Relationship Marketing
A
Dissertation
On
Customer Relationship Management And Importance Of Relationship Marketing
In The Banking Sector
This project report is being submitted as a part of the requirements of the MBA Program of Bangalore University.
The project has been undertaken
By:
SHRIYA MEHROTRA
Reg. No. 04VWCM 6117
With the guidance and support of
Prof. Raja Sekhar
Faculty: MBA
[pic]
ALLIANCE BUSINESS ACADEMY
BANGALORE – 560 076
Batch: 2004-2006
Declaration
I, Shriya Mehrotra, student of MBA 4th semester, studying at Alliance Business Academy, Bangalore do here by declare that this project relating to the topic “Customer Relationship Management And Importance Of Relationship Marketing In The Banking Sector” had been prepared by me after undergoing the prescribed dissertation requirements a part of the objective of the MBA program of Bangalore University ( Batch of 2004-2006).
The study has been done under the support and guidance of Prof. Raja Sekhar.
I further declare that this project report has not been submitted earlier to any other University or Institute for the award of any Degree or Diploma.
Date:
Place:
Shriya Mehrotra Reg. No. 04VWCM 6117
Certificate
This is to certify that SHRIYA MEHROTRA, student of MBA 4th semester Reg. No. 04VWCM6117 of our Institute has completed his Dissertation report on the topic “Customer Relationship Management and Importance of Relationship marketing In the Banking Sector”, under my guidance, and that no part of this report has been submitted for the award of any other Degree or Diploma to any other Board or University.
Date:
Place:
Prof. Raja Sekhar
Dissertation
On
Customer Relationship Management And Importance Of Relationship Marketing
In The Banking Sector
This project report is being submitted as a part of the requirements of the MBA Program of Bangalore University.
The project has been undertaken
By:
SHRIYA MEHROTRA
Reg. No. 04VWCM 6117
With the guidance and support of
Prof. Raja Sekhar
Faculty: MBA
[pic]
ALLIANCE BUSINESS ACADEMY
BANGALORE – 560 076
Batch: 2004-2006
Declaration
I, Shriya Mehrotra, student of MBA 4th semester, studying at Alliance Business Academy, Bangalore do here by declare that this project relating to the topic “Customer Relationship Management And Importance Of Relationship Marketing In The Banking Sector” had been prepared by me after undergoing the prescribed dissertation requirements a part of the objective of the MBA program of Bangalore University ( Batch of 2004-2006).
The study has been done under the support and guidance of Prof. Raja Sekhar.
I further declare that this project report has not been submitted earlier to any other University or Institute for the award of any Degree or Diploma.
Date:
Place:
Shriya Mehrotra Reg. No. 04VWCM 6117
Certificate
This is to certify that SHRIYA MEHROTRA, student of MBA 4th semester Reg. No. 04VWCM6117 of our Institute has completed his Dissertation report on the topic “Customer Relationship Management and Importance of Relationship marketing In the Banking Sector”, under my guidance, and that no part of this report has been submitted for the award of any other Degree or Diploma to any other Board or University.
Date:
Place:
Prof. Raja Sekhar
References: • Gandy A.,2001, Customer first- A study of customer relationship management strategies in Indian financial services Financial World Publishing: London • Boston Consulting Group, 2001, Active and integrate: optimizing the value of on-line banking • Assessing the impact of e-business on Indian financial services, by Vikram T.Lund JP Morgan Equity Research (2001) • ‘Assessing the impact of e-business on Indian retail financial services’.WEBM Global Services • Sato S.J. Hawkins and A. Berenstein (2001) “ E-finance: recent developments and policy implications” • www.databank.it/star • www.google.com/CRM in Indian Financial Industry • www.vivisimo.com/CRM in Indian Financial Industry