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Importance Og Communication in University Education

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Importance Og Communication in University Education
Many miscommunications arise not because people genuinely disagree but because they use symbols and words to mean different things and make different assumptions .The process of communication attempts to explain what happens when we communicate.
Vasishth(2009:575) defined communication as “the transfer of message ,ideas and information in a manner that both sender and receiver understand it in the same sense .It is the process of sending a message in such a way that the message received is as close in meaning as possible to the message intended.”
Kaul(2005:2) agrees that, “communication is a two way process in which there is an exchange and progression of ideas towards a mutually accepted direction or goal. ” This implies that communication is a transaction whereby participants together create meaning through the exchange of symbols .Locker (2006:217) assets the process of communication as ,”a systematic series of actions, operations or series of changes directed to some end .It consists of a series of elements which result in sharing meaning by sender and receiver.”
Kaul(2005:2) views communication process as ,every message starts in the mind of the sender. The sender encodes a thought by selecting appropriate words, these are the symbols used to represent the object or idea in the mind. The message may also be an action without words. The words or action are then transmitted by sender to the receiver by means of speaking, writing or acting. The receiver gives meaning to the message by decoding it. This regards that, communication process has different functions which are used for effective communication to take place.
In the process of communication where there is the sharing of the same meaning ,there are the following elements;sender,message,encoding,transmission,channel,noise,decoding,receiver and feedback. The diagram below simplifies what occurs when one person tries to communicate ideas to someone else.
A model of two persons communicating with



References: 1).Adey A.D. and Andrew M.G. (1993) :Getting it Right Juta and Company, Kenwyn Ltd 2).Adler R.B. (2010) :Communication at Work McGraw Hill, New York. Posiver,Katner, Bennnis and Nanus (2005) :Management Skills Fielding .M. (2009) :Effective Communication In Organisations Juta and Company, Cape Town. Kaul . A. (2005) :Effective Business Communication Asokek Gohosh, Prentice Hall, New Delhi. Locker K.O. (2006) :Business and Administration Communication McGraw Hill Company,New York Rentz,Flatley and Lentz (2008) :Lesikars Business Communication McGraw Hill Irwin, New York. Thill J.V. and Bovee C.L. (2008) : Excellence In Business Communication Prentice Hall ,New Jersey Vasishth .N. (2009) : Principles Of Management Taxman Publisher, New Delhi. http//www.Wilkipedia.com (29.10.2010)

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