Important Management Discipline in McDonalds 
Customer relationship Management Of McDonald Store
Contents Choice of the Organization ..........................................................................................................5
INTRODUCTION ................................................................................................................ ......5 MCDONALD’S HISTORY ........................................................................................................6 Vision of McDonalds ..................................................................................................................7 Mission statement of McDonalds ................................................................................................7 Departments of the Organization: ................................................................................................8 PRODUCTS ....................................................................................................................... ........8 COMPETITORS ................................................................................................................. ........9 Customer Relationship Management (CRM) ........................................................................... 10 Goals of CRM ....................................................................................................................... 11 Hierarchical structure of our organization .................................................................................. 12 Important Management Discipline in McDonalds ...................................................................... 13 McDonald's Corporation Customer Success Story ..................................................................... 13 Business Issue: ...................................................................................................................... 13 Solution and Results:
Contents Choice of the Organization ..........................................................................................................5
INTRODUCTION ................................................................................................................ ......5 MCDONALD’S HISTORY ........................................................................................................6 Vision of McDonalds ..................................................................................................................7 Mission statement of McDonalds ................................................................................................7 Departments of the Organization: ................................................................................................8 PRODUCTS ....................................................................................................................... ........8 COMPETITORS ................................................................................................................. ........9 Customer Relationship Management (CRM) ........................................................................... 10 Goals of CRM ....................................................................................................................... 11 Hierarchical structure of our organization .................................................................................. 12 Important Management Discipline in McDonalds ...................................................................... 13 McDonald's Corporation Customer Success Story ..................................................................... 13 Business Issue: ...................................................................................................................... 13 Solution and Results: