Imported Clothes over Local One
THE BENEFITS ILOCANOS CAN GET AND THEIR REASONS
FROM BUYING IMPORTED CLOTHES OVER
THE LOCALLY-MADE ONES
A Research Proposal
Presented to
The Faculty of College of Business, Economics and Accountancy
Mariano Marcos State University
Batac City, Ilocos Norte
In Partial Fulfilment of the Requirements for the Degree
Bachelor of Science in Business Administration
Major in Marketing Management
YOLLYMEL JOY M. JEREZ September 2012
TABLE OF CONTENTS
CHAPTER I: Introduction Background of the study Statement of the problem Hypothesis Assumption Scope and delimitation Significance of the study Operational definition of terms
CHAPTER II: Research Methodology Methodology Locale of the study Sample and population Satistical treatment of data
CHAPTER III: Review of related literature Theoretical framework Bibliography
CHAPTER I
BACKGROUND OF THE STUDY Ilocanos are fond of clothes. They are “fashionista” in so many aspects. This is despite the very slim budget they have they can still afford to buy expensive, original and imported clothes. What’s the reason? Colonial mentality was conceived during the American period. With so many products imported by the Americans, Filipinos were influenced and brainstormed that local products are no match compared those made in other countries. And that, majority of Ilocanos at present, because of their colonial mentality, always prefers or imports foreign products to local ones. Thinking that foreign products are always good, the better, the best, and the local ones are of poor or no quality at all. (Royeca 2009)
Indeed, Filipinos are the only ones in Asia who prefer foreign things than their own. And those foreign products are burden and barrier for the progress of the Philippine economy, especially on industries producing Philippine made merchandise (Andres and Ilada 1987.)
Statement of the Problem This study will be conducted to analyze the benefits Ilocanos can get and their
FROM BUYING IMPORTED CLOTHES OVER
THE LOCALLY-MADE ONES
A Research Proposal
Presented to
The Faculty of College of Business, Economics and Accountancy
Mariano Marcos State University
Batac City, Ilocos Norte
In Partial Fulfilment of the Requirements for the Degree
Bachelor of Science in Business Administration
Major in Marketing Management
YOLLYMEL JOY M. JEREZ September 2012
TABLE OF CONTENTS
CHAPTER I: Introduction Background of the study Statement of the problem Hypothesis Assumption Scope and delimitation Significance of the study Operational definition of terms
CHAPTER II: Research Methodology Methodology Locale of the study Sample and population Satistical treatment of data
CHAPTER III: Review of related literature Theoretical framework Bibliography
CHAPTER I
BACKGROUND OF THE STUDY Ilocanos are fond of clothes. They are “fashionista” in so many aspects. This is despite the very slim budget they have they can still afford to buy expensive, original and imported clothes. What’s the reason? Colonial mentality was conceived during the American period. With so many products imported by the Americans, Filipinos were influenced and brainstormed that local products are no match compared those made in other countries. And that, majority of Ilocanos at present, because of their colonial mentality, always prefers or imports foreign products to local ones. Thinking that foreign products are always good, the better, the best, and the local ones are of poor or no quality at all. (Royeca 2009)
Indeed, Filipinos are the only ones in Asia who prefer foreign things than their own. And those foreign products are burden and barrier for the progress of the Philippine economy, especially on industries producing Philippine made merchandise (Andres and Ilada 1987.)
Statement of the Problem This study will be conducted to analyze the benefits Ilocanos can get and their
Bibliography: When(2nd semester SY 2012-2013) | Where | October 20-25 | # 1-N Ricarte |