Improvement of Customer Conversion Percentage at Tvs Dealer
INDEX
Sr. No. | Chapters | Page no. | 1. | Introduction to Automobile Industry | 8 | 2. | Key Statistics | 9 | 3. | Market Characteristics | 10 | 4. | Two Wheeler Players in Market | 13 | 4. A. | Hero MotoCorp Ltd. | 13 | 4. B. | Bajaj Auto Ltd. | 15 | 4. C. | Honda Motorcycle and Scooter India, Private Ltd. | 16 | 4. D. | TVS Motor Company Ltd. | 17 | 5. | Project Title 1: Improvement of Customer Conversion Percentage from 31% to 35% at KOHINOOR TVS Bhopal | 21 | 5. A. | Objectives | 21 | 5. B. | Key Terms | 21 | 5. C. | Importance of Conversion | 21 | 5. D. | Measurement of Conversion | 21 | 5. E. | About KOHINOOR TVS Bhopal | 22 | 5. F. | Observations | 22 | 5. G. | Activities Undertaken | 29 | 5. H. | Analysis | 29 | 5. I. | Problem Identification | 33 | 5. J. | Reasons for low conversion | 34 | 5.K. | Root cause Analysis (Fish Bone Analysis) | 35 | 5. L. | Development Plan (Action Plan) | 36 | 5. M. | Suggestions | 37 | 6. | Project Title 2: To understand the consideration, non-consideration and leakage level and evaluate the NPS of users of TVS WEGO in Bhopal | 38 | 6. A. | Objectives | 38 | 6. B. | Key Terms | 38 | 6. C. | Measurement of NPS (Net Promoter Score) | 38 | 6. D. | Part I: Consideration Level for TVS Wego in Bhopal | 39 | 6. D. a. | Steps Undertaken | 39 | 6. D. b. | Data Collection and Findings | 39 | 6. E. | Part II: Customer Satisfaction Level for TVS Wego in Bhopal | 45 | 6. E. a. | Steps Undertaken | 45 | 6. E. b. | Data Collection and Findings | 45 | 6. E. c. | Conclusion | 53 | 6. F. | Part III: Leakage Analysis for TVS Wego in Bhopal | 54 | 6. F. a. | Steps Undertaken | 54 | 6. F. b. | Data Collection and Findings | 54 | 6. F. c. | Conclusion | 62 | 6. G. | Analysis: Reasons for non-consideration for TVS Wego | 63 | 6. H. | Recommendations: Counter measures to improve consideration for TVS Wego | 64 |
Sr. No. | Chapters | Page no. | 1. | Introduction to Automobile Industry | 8 | 2. | Key Statistics | 9 | 3. | Market Characteristics | 10 | 4. | Two Wheeler Players in Market | 13 | 4. A. | Hero MotoCorp Ltd. | 13 | 4. B. | Bajaj Auto Ltd. | 15 | 4. C. | Honda Motorcycle and Scooter India, Private Ltd. | 16 | 4. D. | TVS Motor Company Ltd. | 17 | 5. | Project Title 1: Improvement of Customer Conversion Percentage from 31% to 35% at KOHINOOR TVS Bhopal | 21 | 5. A. | Objectives | 21 | 5. B. | Key Terms | 21 | 5. C. | Importance of Conversion | 21 | 5. D. | Measurement of Conversion | 21 | 5. E. | About KOHINOOR TVS Bhopal | 22 | 5. F. | Observations | 22 | 5. G. | Activities Undertaken | 29 | 5. H. | Analysis | 29 | 5. I. | Problem Identification | 33 | 5. J. | Reasons for low conversion | 34 | 5.K. | Root cause Analysis (Fish Bone Analysis) | 35 | 5. L. | Development Plan (Action Plan) | 36 | 5. M. | Suggestions | 37 | 6. | Project Title 2: To understand the consideration, non-consideration and leakage level and evaluate the NPS of users of TVS WEGO in Bhopal | 38 | 6. A. | Objectives | 38 | 6. B. | Key Terms | 38 | 6. C. | Measurement of NPS (Net Promoter Score) | 38 | 6. D. | Part I: Consideration Level for TVS Wego in Bhopal | 39 | 6. D. a. | Steps Undertaken | 39 | 6. D. b. | Data Collection and Findings | 39 | 6. E. | Part II: Customer Satisfaction Level for TVS Wego in Bhopal | 45 | 6. E. a. | Steps Undertaken | 45 | 6. E. b. | Data Collection and Findings | 45 | 6. E. c. | Conclusion | 53 | 6. F. | Part III: Leakage Analysis for TVS Wego in Bhopal | 54 | 6. F. a. | Steps Undertaken | 54 | 6. F. b. | Data Collection and Findings | 54 | 6. F. c. | Conclusion | 62 | 6. G. | Analysis: Reasons for non-consideration for TVS Wego | 63 | 6. H. | Recommendations: Counter measures to improve consideration for TVS Wego | 64 |
Bibliography: Following websites where considered while publishing data and company background in this project report. * www.tvsmotor.in * www.heromotocorp.com * www.honda2wheelersindia.com * www.bajajauto.com * www.siamindia.com