In order for a product to be recognised as a “Popular-Culture” they must have four distinguishing characteristics. They are; firstly: being associated with commercial products; second: developing from a local, to a national, to a global level; thirdly: allowing consumers to have widespread access to it and lastly: constantly changing and evolving. All of which Barbie has shown throughout the years. These changes have been proceeding as with the procession of technology. Barbie started off with a brush to an electric straighter and now shown with advanced gadgets. Within this report the role of technology in influencing the distinguishing characteristics of Barbie will be shown through various ways and therefore …show more content…
These three major ways are through friendship, role playing and collecting purposes. When young girls play with Barbie dolls they learn about women gender roles when they are interacting with one another. Each of their Barbie dolls have certain traits which reflect what they want to do as adults when they are older. Through means of technology as well, Barbie has adopted new trends that are in to sell more of their dolls. These are dolls are what known as collectables and are not always collected by young girls and as technology as progressed so has Barbie’s gadgets, meaning that from time to time new props are being released in order to get young girls to buy these items. Her gadgets are things like a new car, new digital cameras things that we have in the real word as well. This creates a world in which Barbie has these gadgets where she also has to get these new technologies, telling girls about meaningless consumerism. Young girls also buy these to connect with their peers. On the ads and on their website it shows young girls with their friends all showing their latest gadgets for their Barbie and socialise with these items. They release new props that even people of lower socio-economic status could be able to afford them. With time progressing from have props for their Barbies, Mattel also start to release movies about the stories of Barbie and her adventures that she endures, and as technology has improved so has her movies on DVD’s. Now they come with interacting games using the controller where you have to find her electric brush, sorting out her room or solving a