Mary Eberstadt begins her excerpt from Home-Alone America: The Hidden Toll of Day Care, Behavioral Drugs, and Other Parent Substitutes by addressing the parental agenda on adolescent popular music and its degradation. She implies that the argument is ironic, stating that the parents of today’s teens are of the baby-boom generation where counterculture served as no stranger. But Eberstadt agrees with the parents. She too believes the popular music of today is much darker than that of the baby boom, comparing themes of misogyny, sexual exploitation, and violence to the trends of past generations.…
Becoming the band of the decade or the trendsetter of the music industry was a goal that was not always reached in the lifespan of an artist or songwriter, however MTV (Music Television) created a whole new generation that would change American culture forever in just a day. The debut of the first ever music video, ironically titled “Video Killed the Radio Star”, only vaguely foreshadowed the volume of impact that this TV show would have on the world. “It turns out, video now makes the radio star.” With 24 hours of straight music aired worldwide every day, MTV became a medium to revive old stars and make overnight sensations.…
According to Jeff Chang, “By the beginning of 2005, hip-hop music, in particular, had become a weapon of mass distraction— abused by corporate media monopolies with their deployments of blockbuster-minded execs, reactionary programmers, and vernacular shock jocks, incurring a grassroots clapback from hip-hop activists dismayed at the pimping of their culture” (Chang, xi). In other words, the author points out that the new age of hip hop has lost the true meaning of the genre and is too focused on making a big hit that will take the world by storm. The society that people are living in today are among a commercial era of hip hop, so it is appropriate to compare the sounds and visuals of what millennials have been raving over since 2005, to the original sound that started a movement that has evolved over…
Throughout the years many methods have been utilized in making a macroscopic analysis of the youth of America. Traditionally, when using music to make this analysis, the overall influence of pop music on adolescents and children would be examined. Mary Eberstadt flips this logic around and asks the question: "What is it about today's music, violent and disgusting though it may be, that resonates with so many American kids?" By answering this question, Eberstadt hopes to not to learn what music "does" to adolescents, but rather what music can "tell" about them. Is it possible that today's pop music can be used as a lens to glimpse into the lives of today's youth? Eberstadt finds her evidence through examining many of the lyrics…
Did you know that MTV's original slogan used in 1981 was, “ You’ll never look at music the same way again”? People were so astonished that music videos could be played on TV 24 hours, 7 days a week. MTV’s purpose was to help promote musicians’ albums. Musicians were being made celebrities over night after their videos being aired on MTV. MTV forever changed the way music and musicians reached their audiences.…
The term “grunge” is used to define a specific moment in twentieth-century music and fashion. Hailing from the northwest United States in the 1980s, grunge went on to have global implications for alternative bands and do-it-yourself (DIY) dressing. While grunge music and style were absorbed by a large youth following, its status as a self-conscious subculture is debatable. People who listened to grunge music did not refer to themselves as “grungers” in the same way as “punks” or “hippies.” However, like these subcultures, grunge was co-opted by the music and fashion industries through its promotion by the media.…
In “Nirvana’s” hit song “Smells Like Teen Spirit,” Cobain pokes fun at the idea of revolution in lines such as, “Load up on guns, bring your friends It's fun to lose and to pretend.” This sarcasm however, actually epitomizes the mindset of those who lived in The Nineties (Smells 1). Although the 1990’s are often generalized as decade comprised of cheesy TV sitcoms and delicious Dunk-a-roos, upon digging deeper into the ethos of the era’s youth we can determine that the 90’s played a crucial role in the development of The United States today. Numerous elements contribute to the progressive mentality of the 1990’s such as cutting-edge technology, a vogue and self-conscious youth, readily available media, and a longing for social justice and equality…
Change is inevitable and the popular one hit wonder, Video Killed the Radio Star, echoes a nostalgic desire to appreciate the past. The simple, yet meaningful verse, “we can’t rewind we’ve gone too far,” drives home the notion that the past is in the past, and one can only move forward. The song directly relates to technological changes in music at that time period. The lyrics give the impression radio will be replaced by visually stimulating music videos; however, the future has proved that radio has not been replaced; music has merely been enhanced by the continuous change of technological advancements. Political scientist and professor, Robert Putnam illustrates in his book, Bowling Alone: America’s Declining Social Capital, how one of the primary culprits in the decline of political awareness and civic engagement is the new media, for example, the Internet. Further studies suggest this is not necessarily the case. Video Killed the Radio Star mirrors the relentless argument of whether the mass media has hindered or assisted in political awareness and civic activity in adolescents and young adults. The radio made people famous, and even after music videos became popular, music was still streamed through a radio and continues to be used to this day. Studies have shown that civic engagement and political awareness has declined, at all age levels, and yet there is evidence that the mass media can have a positive effect on cultivating social capital, especially in the interest of young voters in America.…
What do you think about when you hear the word MTV? Carson Daily counting down the top ten on Total Request Live? Bam Margera doing insane stunts on his new show BAM? How about The Wild Boys chasing alligators and poisonous snakes? MTV has revolutionized and affected the whole world through its negative influence on society and culture.…
Teenagers today are listening to music more than ever before, making pop music seminal to their identity and character growth. For every hour of pop music they listen to, there are “about 35 references to substance abuse”, all of which could unconsciously influence an adolescent’s “personal identity, memory, and mood” (Parker-Pope) The effects of bombarding mainstream music with these messages have not been well-studied; however, similar exposure through television, film, and magazines have been linked to a hike in misdemeanor amongst teenagers. (Parker-Pope) Consequently, many parents are more cognizant of the influence music in teenagers’ life, fearing pop music would have similar effects as visual media did. Additionally, unbeknownst to most people, pop music has also fostered special religious cults that try to disseminate their ideas to average Americans. The rise of heavy rock in the 80s, simultaneous with Reagan’s presidency, led many to accuse it of being subversive and diabolical due to their dark messages and harsh sound. (Wright) In reality, little proof suggests rock listeners would be more prone to violence or crime, and most of the stigmas associated with this genre are simply the prevalent belief of the conservative public at the time. (Wright) These beliefs waned gradually in the late 80 but were rehashed by the growing…
It is a fact universally acknowledged that an age is defined as a distinct part of history, and what sets an age apart is its generation. Three things influence a generation: an important event, an important person, and an important part of the culture. From the ‘80s there are three lasting definitions: Reagan’s “Berlin Wall!” speech, Ms. Howe (a progeny of the age), and the popular music of the decade. The “Berlin Wall” speech is the most notable event of the decade, and its impact on global politics has lasted into the modern age. Ms. Howe grew up in the ‘80s and has thus been influenced by that age. What she does with her students is then, by extension, attributed to the ‘80s. Lastly, the popular music of the time boomed with the new possibilities of music videos. It was then a ripe time for many new artists to gain fame for their video usage. By the careful examination of each one of the histories and impacts of these foci, it is possible to achieve a clear insight on their implications on the future.…
Thirty years ago, music video used to be less important than it is nowadays. MTV (Music Television) was the phenomenon that gave so much power and importance to the music video and took music video broadcasting to a whole new level with over 20 different channels all over the world just dedicated to music videos. MTV started broadcasting in 1981 in the USA and it marked the beginning of the music video’s ruling over the music industry. The first video ever played on MTV was ‘Video Killed the Radio Star’ by The Buggles. As MTV was broadcasting 24-hour-a-day music, music videos were needed to be produced. Consequently, music video began to play an important role in artists’ careers.…
COMS 356 Final Exam Study Guide - Spring 2015 STUDY YOUR NOTES, BOOK CHAPTERS AND POWERPOINTS ON MOODLE. Chapter 6 - Jamming Media and Popular Culture: Analyzing Messages about Diverse Cultures • Define popular culture and understand its effects in the context of globalization. • What is culture jamming? • Why are IC scholars interested in popular culture representation?…
The MTV brand started out with a focus on the music where it helped to launch the visual impact of bands through music videos. MTV is a youth oriented brand, that started as a purely music video station, and has now involved into a pop-culture station with a mix of long-form programming, and videos. They created stars and termed new expressions like VJs and quickly differentiated their product from the competition. As a result of having a first-mover advantage they were the TV channel to go to in order to endorse your music. They managed to build up their brand and be a key channel for promotion where artists where demanding to have their own videos played on MTV. MTV remains a strong brand within the youth segment but needs to constantly evolve in order to maintain their position with new trends and changes emerging. The brand associations are strong since they are attached to a certain target-group (youths) that is very desirable to reach for many advertisers. The adolescence and early adulthood that MTV reaches are important for establishing enduring preferences for a specific type of brand that might follow a person throughout his life. Viewed as very “hip and now” many teens look to the channel to see what is popular and what the up and coming trends of today are. MTV has very strong brand attributes, with its viewers and even with people that do not view the channel as one they would frequently watch, therefore giving the brand strong brand associations. MTV has core values of staying on top of music and cultural trends, as a result ensuring their continued growth of their audience; MTV needs to stay relevant to stay on top.…
The Arab culture is known for reacting, and some think over reacting negatively to controversial content. The Middle East offered a huge population of youth with a rich and diverse culture. In an effort to adopt the strategy of “Think Globally, Act Locally” MTVN (Music Television Networks) executives made it a point to learn the cultures and make shows that relate to the cultures as oppose to exporting the American culture. In order to achieve this goal the channel adopted a decentralized structure and gave commercial and creative autonomy to the local staff.…