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In Your Own Words
Ronnell Parker
Colorado Tech University
MKT 350- 1302B
Prof. Jarrell
Research Profile Proposal
May 27, 2013

Abstract
In a researched proposal, it addresses a particular project academic or scientific research. A research proposal contains extensive literature reviews and must offer convincing support of need for the research being proposed. Thus, this why a proposal is written, it is a scheme from a sellers to a prospective customer. Overall the main purpose is to fulfill the requirements of a client, which I will explain how General Motors will address throughout this proposal.
Overview Section
In my proposal the researched goals are to understand what makes General Motors successful. We will do this by making a stronger commitment to our customers (We hear you loud and clear), our employees, and partners. I will address the steps we will take in fulfilling our obligations below:
Customers
In making a stronger commitment to our customers, General Motors will make more fuel-efficient vehicles by building vehicles that get 30 mpg or more. We will produce a pug in vehicle by the name of the Chevrolet Volt, which will show our consumers and potential consumers we are innovative. The Chevy Volt, with its core technology that will drive a higher volume for electrification of automobiles and we also will be expanding our selling to China and Australia, giving our competitors something to scratch their heads about. Additionally, we want to deliver best quality vehicles and this is a major cornerstone of true commitment to our valued customers.
Therefore, having a relationship with customers is essential; we strive to create passionate brand of supporters, who cherish their vehicles. We want them to openly tell other of their experience with our innovative vehicles. In addition, being innovative, we know this is something we must do! We challenge us to become more innovative and that ensures we will lead in everything we do! This extends to implementing



References: BLS.gov (2013) Issues in Labor Statistics: US Department of Labor of Labor Statics Summary 00-16 August 2000: Spending Patterns by Age Retrieved from http://www.bls.gov/opub/ils/pdf/opbils41.pdf Thomas, C (n.d.) General Motor’s Strategic Analysis Retrieved from http://www.scribd.com/doc/7456626/General-Motors-Strategic-Analysis Taylor, J (2013) GM Financial Problems Retrieved from http://www.ehow.com/about_5492255_gm-financial-problems.html

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