Preview

In N Out Business Model and History

Good Essays
Open Document
Open Document
860 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
In N Out Business Model and History
In fast-food corporate America In-N-Out Burger has always remained family-owned. It had no stockholders to respond to and was able to invest in maintaining high standards of quality. Unlike its competitors the chain, with 258 stores presently, is able to retain its constant growth in sales, even in times of recession.
The company strongly believes in the importance of highly motivated staff that identifies with the chain’s values and gives them the opportunity to advance. By providing above-average wages, social benefits and other perks In-N-Out pays tribute to the importance of their associates. The foundation of a company-owned university guarantees extraordinarily-trained personnel that internalizes the „customer is everything“-philosophy.
The own distribution system with private butchers and warehouses ensures the unique quality and freshness of all products. They are exclusively delivered to stores in a 500 miles range to avoid the need of freezing the food. All In-N-Out suppliers are chosen in a long-term procedure.
Stores are squeaky clean, equipped with open kitchens, where everything is made to order. In-N-Out‘s extremely loyal customer base appreciates the chain’s transparency, the menu‘s simplicity, the fair prices and the employee’s friendliness. They spread their satisfaction via word-of-mouth, which saves special marketing strategies.
An opportunity for the chain is the growing quality consciousness among the society. People are willing to pay more for higher food standards. Since there is such a high demand for In-N-Out and the company’s profit is constantly increasing, the chain is in a perfect position to expand.
Although In-N-Out has a great market position, there nevertheless are certain deficits like the long waiting times and the lack of variety in the menu. Moreover the chain’s competitors started to adapt to the new standard of quality, which is a big threat for In-N-Out.

History:
In-N-Out Burger was founded in 1948 by Harry and

You May Also Find These Documents Helpful

  • Better Essays

    In-N-Out Burgers basic values and philosophy is simple: make the highest quality product, prepare the product in a clean environment, and serve the product in a warm and friendly manner. Introducing a new product to In-N-Out Burgers traditional menu will challenge the products success with both existing customers as well as new customers. The introduction of the salad with a desirable zest to In-N-Out Burgers menu will bring a healthier choice to improve the menu and escalate customer satisfaction. The new product will be entering the market during the very competitive and less profitable maturity stage of the product life cycle. The target market for the new product will be families that want a choice in the fast food restaurant industry. The new salads with their flavorful attributes will give In-N-Out Burgers a competitive advantage because of their positioning and differentiation strategies at the right price.…

    • 1456 Words
    • 6 Pages
    Better Essays
  • Best Essays

    Industry Analysis Chipotle

    • 1962 Words
    • 8 Pages

    The fast food, or quick service restaurant industry (QSR), represents approximately 200,000 restaurants and $155 billion in sales in the U.S. alone, they are one of the largest segments of the food industry (Hoovers, 2011). This segment of the restaurant industry is “highly competitive and fragmented… number, size and strength of competitors vary by region, market and even restaurant. All of these restaurants compete based on a number of factors, including taste, quality, speed of service, price and value, name recognition, restaurant location, customer service and the ambience and condition of each restaurant” (Chipotle, 2010).…

    • 1962 Words
    • 8 Pages
    Best Essays
  • Good Essays

    marks). IN-N-OUT is always making sure that the inventory of food is fresh and meets their…

    • 379 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    In-N-Out

    • 402 Words
    • 2 Pages

    Finally, after reading the book, our group have learned a few key points about IN-N-OUT strategy. First, the company maintained the steady rate of expansion with traditional menu. They just focus on what the best they can do and do it well. Second, to compete with other fast food restaurants, IN-N-OUT serves only the freshest foods available. There are no microwaves were used and none of their foods were frozen. Beef was ground and formed into patties by workers. Shakes were made with real ice cream and French fries have always been fried with non-cholesterol vegetable oil. Third, in order not to lose control of his own business, Snyder refused to franchise and keep IN-N-OUT a family-run…

    • 402 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    In-N-Out Burger

    • 2893 Words
    • 12 Pages

    I can’t jump into talking about the problems that the Snyder family faced without giving a little bit of background on In-N-Out Burger. In 1948 the United States was still more like an old western frontier than the booming economy we have today. (33) Baldwin Park is where I-N-Out Burger began. This is the place In-N-Out founders Harry and Esther Snyder bought some land, a small modest house, and built and even smaller burger-stand. This is where the Snyder’s developed their basic philosophy: serve the freshest, highest-quality burger and fries; treat…

    • 2893 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    In N Out Research

    • 807 Words
    • 3 Pages

    The fast food industry had been in America for a long time, but now it has been more popular than ever. Fast food restaurant is also known as quick service restaurant; it's mean you just go in, grab your food, and go out most of the time. Burger was one of the first of its kind that has been introduced ever since the beginning of the American fast food had been established in general. Its founder was McDonald, but now there are more and more fast food restaurants also serve burgers and they make it even better than its original maker. Today, In-N-Out had become one of the most popular fast food restaurant in the Southwest. When and how did it become so popular without using social media? Due to the fact of the fresh food quality, affordable price, and incredible taste, is how In-N-Out built an empire.…

    • 807 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    assignment 1

    • 636 Words
    • 3 Pages

    this company is known for there quality of fast food. The food is prepared much more fresh than other companies much like this one. This company also tends to have more of a range of foods to pick from.…

    • 636 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    To add on to that, In-N-Out Burger pays all costs associated with the Child Abuse Foundation, that way they guarantee every penny raised goes directly to help abused and neglected children. A second unique characteristic would be that In-N-Out has a "secret menu" that they call the "not so secret". A secret menu is items from the normal In-N-Out menu with a twist that normally customers create, or sometimes the franchise itself creates. This exclusive menu makes the experience of eating at In-N-Out much more exciting because the customer thinks they are trying something not many people have tried and it makes them feel like they are a part of something unique.…

    • 606 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Chap 2 Homework

    • 544 Words
    • 3 Pages

    1. Performance, Reliability and responsiveness, Serviceability, and Aesthetics are all significant dimensions of quality in fast food restaurants. First of all, the performance and serviceability of a fast food restaurant is very important because like the name states “fast food” is exactly that… fast! So in order for it to be considered a fast food establishment it if very important to keep up the flow of traffic in and out of the drive thru and the dining room in a timely and efficient manner without compromising the quality of the food. The second thing is to provide reliability and responsive services for a fast food restaurant such as customer service. If customer service is poor and the food isn’t prepared properly or your orders keep getting messed up then by their bad experience word of mouth will spread and it could drive people away from the establishment and they will begin searching for other places to eat. The last form of quality I believe a fast food restaurant should have is Aesthetics or the way the restaurant looks and smells. For example, we went to Golden Corral a long time ago and it literally smelled like feces. It made eating there hard to do because it stunk so badly. Come to find out they had a sewer leak and had to get it repaired but my family and I stopped going there for quite a long time until it was fixed. It is very important that the facility is clean without debris and trash around it and that even the inside facility is kept up with clean bathrooms, tables wiped and floors mopped. In order to exceed my expectations I would expect to run thru the drive thru and hear a happy or courteous person over the speaker that’s not rushing me to make a decision, acknowledgment when I pay and prompt service when I reach the food window. I would also expect that my food be prepared like I asked and that there be condiments or utensils…

    • 544 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    In-N-N-OUT Burgeer

    • 692 Words
    • 3 Pages

    You may be thinking, “Hey, what's the big deal about IN-N-OUT that you have to write an article about it? But if that is what you're thinking, then you are likely to have one or more or these great restaurants in your town. However, not everybody visiting LasVegas has an IN-N-OUT BURGER back home, but they are likely to have heard of this fast food chain.…

    • 692 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Ihop

    • 1333 Words
    • 6 Pages

    IHOP has the vision to the number one in family dining. Being number one has a lot of responsibility of being the best in class and leading in development, operations and marketing. It requires commitment of franchises and employees and strong leadership. IHOP has a good understanding of about competition in surrounding areas. They work side by side with customer’s needs and expectations. IHOP takes pride in their customer satisfaction by giving every guest an opportunity to give their feedback on every receipt. This gives an opportunity to build long term relationships and to acquire new and potential customers. IHOP takes every…

    • 1333 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Mcdonald's Case Analysis

    • 1888 Words
    • 8 Pages

    About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.…

    • 1888 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Chick Fila Marketing Plan

    • 3457 Words
    • 14 Pages

    According to research, in 2005, Chick-fil-A reported sales of more than $1.975 billion. It is documented that the company had 38 years of consecutive sales increase. The award winning company has been selected 11 times for the “Choice in Chains” Customer Satisfaction award. How Mr. Cathy accomplished this great feat is the task this…

    • 3457 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    The large chains tend to have huge national marketing budgets and advertise heavily on television and through promotional tie-ins with movies and sports. However, with increasing food costs to restaurants and the poor economic conditions facing many…

    • 696 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Case Study

    • 353 Words
    • 2 Pages

    Its founding philosophy is as strongly held today as it was when the first In-N-Out Burger opened its doors: “Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment.” Unlike McDonald’s or Burger King, which introduce a seemingly unending stream of new menu items, In-N-Out’s simple menu never changes. Instead, In-N-Out still focuses on what it does well: making really good hamburgers, really good fries, and really good shakes—that’s it. The…

    • 353 Words
    • 2 Pages
    Good Essays