inbound tourism in new zealand
Table of contents
1. Introduction 3
2. Aspects of the trip
Expenditure 4
Places visited 7
Accommodation 10
Transport 12
3. Conclusion 14
4. References 15
Introduction
Tourism in New Zealand has attracted tourists from all over the world. New Zealand’s tourism market is massive and there is more and more inbound tourism as the years pass. Two such significant markets that shape the inbound tourism in New Zealand are China and Japan. According to statistics, there were 12,592 and 4,048 international visitor arrivals in June 2014 from China and Japan respectively. (Tourism New Zealand, 2014) Although they are both Asian countries, they have their own similarities and differences as inbound markets. Both have evolved distinctively as inbound markets for New Zealand in the last 15 years, which is what makes it so interesting to look at.
Fig. 1.0 International visitor arrivals to New Zealand in June 2014.
With such numbers of tourists coming into the country, one can clearly tell that there is quite a difference in the numbers coming from China as compared to Japan. There’s not only a difference in the number of visitors coming from both of these countries but also in other aspects such as the amount of visitor expenditure, the places that both of these markets visit, the type of accommodation that they choose and also the kind of transport that they use to commute within New
1. Introduction 3
2. Aspects of the trip
Expenditure 4
Places visited 7
Accommodation 10
Transport 12
3. Conclusion 14
4. References 15
Introduction
Tourism in New Zealand has attracted tourists from all over the world. New Zealand’s tourism market is massive and there is more and more inbound tourism as the years pass. Two such significant markets that shape the inbound tourism in New Zealand are China and Japan. According to statistics, there were 12,592 and 4,048 international visitor arrivals in June 2014 from China and Japan respectively. (Tourism New Zealand, 2014) Although they are both Asian countries, they have their own similarities and differences as inbound markets. Both have evolved distinctively as inbound markets for New Zealand in the last 15 years, which is what makes it so interesting to look at.
Fig. 1.0 International visitor arrivals to New Zealand in June 2014.
With such numbers of tourists coming into the country, one can clearly tell that there is quite a difference in the numbers coming from China as compared to Japan. There’s not only a difference in the number of visitors coming from both of these countries but also in other aspects such as the amount of visitor expenditure, the places that both of these markets visit, the type of accommodation that they choose and also the kind of transport that they use to commute within New
References: Ahmed, Z. U. & Krohn, F. B. (1992). Understanding the unique consumer behavior of Japanese tourists. Journal of travel and tourism marketing. pg. 73-86. Carlile, L.E Gnoth, J. and Watkins, L. (2002). The Japanese tourist market in New Zealand. Dunedin, University of Otago. Hotels.com ™ (2014). Chinese International Travel Monitor 2014. Available:https://press.hotels.com/content/themes/CITM/assets/pdf/CITM_UK_PDF_2014.pdf [10 August 2014] Ryan, C. and Mo, X. (2001). Chinese visitors to New Zealand – demographics and perceptions. Journal of Vacation Marketing 8(1), pg 13-27 Tourism New Zealand (2014) Tourism Research (2009). International visitors- China. Tourism Sector profile. Available: www.tourismresearch.govt.nz/profiles [10 August 2014] Watkins, L Winter, Teo and Chang (2008). Asia on Tour: Exploring the Rise of Asian Tourism. New York: Routledge. World Travel & Tourism Council. (2011). The Tohoku Pacific Earthquake and Tsunami. Available:http://www.wttc.org/site_media/uploads/downloads/Japan_report_March_Update_v7.pdf [8 August 2014]