Increative Innovation: An Analysis Of Incremental Vs. Radical Innovation
2.3 Incremental vs Radical Innovation
To summarize, incremental innovation compared to radical innovation:
Incremental innovation is based on iterative efforts to provide new benefits, features, and improvements to products in the existing market based on existing technologies (i.e. improvements within a given frame of solutions [X6]). Examples of incremental innovation are improvements of the fuel efficiency of the combustion engines in vehicles, or technological improvements that make it possible to extract oil whereas previously not possible.
The roots of radical innovation can be derived from Schumpeter [27] who proposes "creative destruction," where innovations destroy the market positions of businesses that commits and sticks to old technology. …show more content…
Innovations are disruptive to incumbents because they dramatically disrupt the current market compared to sustaining innovation that does not affect the market. One interesting point is that disruptive innovations per se. do not have to be disruptive, depending on the diffusion pattern of the new product [25]. Christensen et al. [5] thus sees disruptive innovation in the form of “Catalytic Innovation” to be a solution to problems that calls for a social change. The interesting thing with disruptive innovation is that like radical innovation it does not have to more or less totally eradicate other innovations, e.g. Amazon’s disruptive business model has not eradicated old-fashioned …show more content…
Marketing of the innovation is essential since we have seen that the disruption started by disruptive innovation is dependent on the adoption and diffusion pattern of the innovation. Unfortunately, today much marketing of innovation that is aimed towards sustainability could be seen as greenwashing e.g. in Sweden oil companies use incremental (i.e. sustaining) innovation by reducing a little carbon dioxide emitted from the use of diesel and petrol fuel, and then want their customers to see the company and its product to be eco-friendly. Nidumolu et al. [22] showed that reduction of raw material inputs together with new and better products and new markets could give higher profit and thus concluded that sustainability is a source for organizational and technical innovation. They perceived that companies embracing sustainability today would gain a competitive advantage that will be difficult for competitors who ignore sustainability to catch up with later.
2.5 Universal Design as a Cause of Innovation Trigger
If matched correctly, it should be possible to use the design principles as a trigger for an innovation level, i.e. UD principles can catalyze an identified innovation level. In Table 1 we used the typology from Chandy and Tellis [3, 4] where “Newness of technology” denotes to what level a technology is different from earlier technologies, and “customer benefit (need fulfillment)” refers
To summarize, incremental innovation compared to radical innovation:
Incremental innovation is based on iterative efforts to provide new benefits, features, and improvements to products in the existing market based on existing technologies (i.e. improvements within a given frame of solutions [X6]). Examples of incremental innovation are improvements of the fuel efficiency of the combustion engines in vehicles, or technological improvements that make it possible to extract oil whereas previously not possible.
The roots of radical innovation can be derived from Schumpeter [27] who proposes "creative destruction," where innovations destroy the market positions of businesses that commits and sticks to old technology. …show more content…
Innovations are disruptive to incumbents because they dramatically disrupt the current market compared to sustaining innovation that does not affect the market. One interesting point is that disruptive innovations per se. do not have to be disruptive, depending on the diffusion pattern of the new product [25]. Christensen et al. [5] thus sees disruptive innovation in the form of “Catalytic Innovation” to be a solution to problems that calls for a social change. The interesting thing with disruptive innovation is that like radical innovation it does not have to more or less totally eradicate other innovations, e.g. Amazon’s disruptive business model has not eradicated old-fashioned …show more content…
Marketing of the innovation is essential since we have seen that the disruption started by disruptive innovation is dependent on the adoption and diffusion pattern of the innovation. Unfortunately, today much marketing of innovation that is aimed towards sustainability could be seen as greenwashing e.g. in Sweden oil companies use incremental (i.e. sustaining) innovation by reducing a little carbon dioxide emitted from the use of diesel and petrol fuel, and then want their customers to see the company and its product to be eco-friendly. Nidumolu et al. [22] showed that reduction of raw material inputs together with new and better products and new markets could give higher profit and thus concluded that sustainability is a source for organizational and technical innovation. They perceived that companies embracing sustainability today would gain a competitive advantage that will be difficult for competitors who ignore sustainability to catch up with later.
2.5 Universal Design as a Cause of Innovation Trigger
If matched correctly, it should be possible to use the design principles as a trigger for an innovation level, i.e. UD principles can catalyze an identified innovation level. In Table 1 we used the typology from Chandy and Tellis [3, 4] where “Newness of technology” denotes to what level a technology is different from earlier technologies, and “customer benefit (need fulfillment)” refers