Independent Learning Task D1
Unit 12 – Independent Learning Task D1
To complete this task you will need to evaluate the effectiveness of internet marketing in meeting customer needs of a chosen business.
(a) How does internet marketing enable your business to meet their customers needs? (think about how your business enhances the buying/shopping experience for their customers through their website)
Internet Marketing enables ASOS to meet the needs and wants of their customers more effectively as customers are able to access the site and ASOS online store 24/7 which is efficient and meets the needs and wants of a customers. Internment marketing also enables ASOS to identify their markets and allows ASOS to do product research as well in order to attract their potential customers and meet their wants and needs via the online business as they have blogs on their website which allows customers to write their reviews and suggestions as well as disadvantages, and therefore there are many disadvantages to internet marketing such as regularly updating their website to attract customers as well as the difficulty that many customers may not have access to the web or may not know the procedures of using it. If a business such as ASOS offer good customer service and customers are pleased with their service as well as delivery, products etc. then they may always shop with ASOS due to their convenience and good customer service. Internet Marketing allows business to evaluate demand and see whether the strategies they use are of good customer satisfaction. This blog will explain the effectiveness of internet marketing in meeting customer needs by looking at the advantages and internet marketing.
(b) How could your business improve their website to further enhance the experience for their customers?
(You may want to compare with best practice. You must also provide a justification how you think the customer will actually benefit and your suggestion is not just a gimmick)
To complete this task you will need to evaluate the effectiveness of internet marketing in meeting customer needs of a chosen business.
(a) How does internet marketing enable your business to meet their customers needs? (think about how your business enhances the buying/shopping experience for their customers through their website)
Internet Marketing enables ASOS to meet the needs and wants of their customers more effectively as customers are able to access the site and ASOS online store 24/7 which is efficient and meets the needs and wants of a customers. Internment marketing also enables ASOS to identify their markets and allows ASOS to do product research as well in order to attract their potential customers and meet their wants and needs via the online business as they have blogs on their website which allows customers to write their reviews and suggestions as well as disadvantages, and therefore there are many disadvantages to internet marketing such as regularly updating their website to attract customers as well as the difficulty that many customers may not have access to the web or may not know the procedures of using it. If a business such as ASOS offer good customer service and customers are pleased with their service as well as delivery, products etc. then they may always shop with ASOS due to their convenience and good customer service. Internet Marketing allows business to evaluate demand and see whether the strategies they use are of good customer satisfaction. This blog will explain the effectiveness of internet marketing in meeting customer needs by looking at the advantages and internet marketing.
(b) How could your business improve their website to further enhance the experience for their customers?
(You may want to compare with best practice. You must also provide a justification how you think the customer will actually benefit and your suggestion is not just a gimmick)