India's Soft Drinks Industry

INDIA 'S SOFT DRINKS INDUSTRY

TABLE OF CONTENTS TOC \o "1-3" \u PART A: CONTEXTUAL ANALYSIS OF INDIA AND THE INDIAN SOFT DRINK INDUSTRY PAGEREF _Toc323046458 \h 3

INTRODUCTION PAGEREF _Toc323046459 \h 3
1. FACTOR CONDITIONS PAGEREF _Toc323046460 \h 4 1.1 OPPORTUNITIES PAGEREF _Toc323046461 \h 4

1.1.1 INDIA’S PHYSICAL RESOURCES PAGEREF _Toc323046462 \h 4

1.2 THREATS PAGEREF _Toc323046463 \h 6

1.2.1 INFRASTRUCTURE PAGEREF _Toc323046464 \h 6

1.2.2 EDUCATION AND LABOUR PAGEREF _Toc323046465 \h 6
2. DEMAND CONDITIONS PAGEREF _Toc323046466 \h 7

3. RELATED AND SUPPORTING INDUSTRIES PAGEREF _Toc323046467 \h 9 3.1 AVAILABILITY OF RELATED AND SUPPORTING INDUSTRIES PAGEREF _Toc323046468 \h 9

3.2 BARGAINING POWER OF SUPPLIERS PAGEREF _Toc323046469 \h 9
3.3 BARGAINING POWER OF BUYERS PAGEREF _Toc323046470 \h 9
4. FIRM STRATEGY, STRUCTURE AND RIVALRY PAGEREF _Toc323046471 \h 10

4.1 CULTURAL IMPACT ON FIRM STRATEGY AND STRUCTURE PAGEREF _Toc323046472 \h 10

4.2 RIVALRY AMONG EXISTING COMPETITORS PAGEREF _Toc323046473 \h 10
4.3 THREAT OF NEW ENTRANTS PAGEREF _Toc323046474 \h 11
4.4 THREAT OF SUBSTITUTES PAGEREF _Toc323046475 \h 12
5. GOVERNMENT PAGEREF _Toc323046476 \h 12

6. ROLE OF CHANCE PAGEREF _Toc323046477 \h 12
CONCLUSION PAGEREF _Toc323046478 \h 13
PART B: CRITICAL EVALUATION OF PORTER 'S NATIONAL DIAMOND MODEL PAGEREF _Toc323046479 \h 13
REFERENCES PAGEREF _Toc323046480 \h 15

PART A: CONTEXTUAL ANALYSIS OF INDIA AND THE INDIAN SOFT DRINK INDUSTRY

INTRODUCTION
A.G.Barr has been in the soft drinks business for over 130 years and is one of the biggest soft drinks company in United Kingdom (UK) (A.G.Barr, 2012). The company has a long standing success in the European market with its popular soft drinks such as IRN-BRU, Barr and Tizer. With a strong-hold in the Europen market, now A.G.Barr would like to expand

References: A.G.Barr (2012) About Us. Available at: http://www.agbarr.co.uk/agbarr/newsite/ces_general.nsf/wpg/about_us-our_strategy (Accessed: 22 March 2012). BBC News (2011) Coke plans $2bn India investment in bid to boost growth. Available at: http://www.bbc.co.uk/news/business-15731884 (Accessed: 20 February 2012). BBC News (2011) India Transparency International corruption index blow. Available at: http://www.bbc.co.uk/news/world-asia-india-15979646 (Accessed: 01 March 2012). CBS News (2012) U.K.: Attack on Iran has "enormous downsides". Available at: http://www.cbsnews.com/8301-202_162-57380838/u.k.-attack-on-iran-has-enormous-downsides/?tag=mncol;lst;1 (Accessed: 20 February 2012). India. CESS (2004) Right to Drinking Water in India. Available at: http://www.cess.ac.in/cesshome/wp%5CWater.pdf (Accessed: 22 March 2012). CIA (2012) South Asia, India. Available at: https://www.cia.gov/library/publications/the-world-factbook/geos/in.html (Accessed: 20 February 2012). FAO (2012) Faostat. Available at: http://faostat.fao.org/site/339/default.aspx (Accessed: 01 March 2012). HBS (2008) Harvard Business School Faculty & Research. Available at: http://drfd.hbs.edu/fit/public/facultyInfo.do?facInfo=bio&facEmId=mporter (Accessed: 10 April 2012). 'India: Risk overview’ (2011) Business Asia, 43, 14, pp. 10-11, Business Source Premier, EBSCO [Online]. Available at http://searchebscohost.com (Accessed: 22 March 2012). Kennedy (2012) US Pleas for Asia to Cut Iranian Oil Imports Fall on Deaf Ears, Oilprice. Available at: http://oilprice.com/Latest-Energy-News/World-News/US-Pleas-for-Asia-to-Cut-Iranian-Oil-Imports-Fall-on-Deaf-Ears.html (Accessed: 20 February 2012). Maps of India (2012) India Agriculture. Available at: http://www.mapsofindia.com/indiaagriculture/ (Accessed: 22 March 2012). Maps of India (2012) Aluminum Plants in India. Available at: http://www.mapsofindia.com/aluminium/ (Accessed: 22 March 2012). Maps of India (2012) Major Electricity Generator Plants in India. Available at: http://www.mapsofindia.com/maps/india/electricitygenerated.htm (Accessed: 22 March 2012). Pagnamenta, R (2012) India 's middle class develops thirst for 'healthier ' water, The Times (London) BUSINESS; Pg. 62, Lexis Nexis [Online]. Available at: http://www.lexisnexis.com (Accessed: 01 April 2012). Pan, A (2010) 'Inefficiencies throttle India 's infrastructure plans ', Asiamoney, 21, 2, p. 105, Business Source Premier, EBSCO [Online]. Available at: http://searchebscohost.com (Accessed: 21 March 2012). Roy, S (2010) 'India: Infrastructure investment gains momentum ', Euromoney, 41, 500, p. 34, Business Source Premier, EBSCO [Online]. Available at: http://searchebscohost.com (Accessed: 21 March 2012). 'Soft Drinks Industry Profile: India ' (2011) Soft Drinks Industry Profile: India, p. 1, Business Source Premier, EBSCO [Online]. Available at: http://searchebscohost.com (Accessed: 01 March 2012).