(With special reference to Tollywood)
A presentation submitted in partial fulfillment of the Masters Degree (M.Sc) in Visual communication
By
GUNNA KARTHIK
DEPARTMENT OF VISUAL COMMUNICATION
ANDHRA LOYOLA COLLEGE
Vijayawada
(2010-2011)
CONTENTS
Research Topic Introduction Review of Literature Research Hypothesis Research Objectives Research Questions Research Methodology Scope of the Study Tentative chapterisation Reference and Bibliography
RESEARCH TOPIC:
“PIRACY AND FILM INDUSTRY IN INDIA”
(With special reference to Tollywood)
INTRODUCTION • Indian film industry - film piracy The Rs 3,000-crore Hindi film industry loses nearly Rs 1,000 crore annually to piracy.
• Tollywood Making an Important Ingredient in the Bollywood Industry In India, this is the largest revenue generating industry.
• Piracy cost Bollywood Nearly 1.8 million jobs and contributed $6.2 billion to the Indian economy in 2008.
• The Industry Today Currently, Tollywood produces around 150 films annually, with approximately three films produced per week. There are also several TV channels dedicated solely for the showing of Telugu movies.
[pic]
Types of Movie Theft 1. CAMCORDER THEFT 2. PEER-TO-PEER (P2P) THEFT 3. STREAMING THEFT 4. OPTICAL DISC THEFT 5. THEATRICAL PRINT THEFT 6. SCREENER THEFT 7. SIGNAL THEFT 8. BROADCAST THEFT 9. ILLEGAL PUBLIC PERFORMANCE
RESEARCH HYPOTHESIS
Release of movie DVDs into market parallels to theatrical release will reduce the extent of piracy in India.
REVIEW OF LITERATURE
Indian producers lose heavy some due to piracy. ''The producers of the three films have suffered a loss of Rs. 10 crore each due to the pirated VCDs of the films making their way into the market the very next day.
Bollywood Piracy: Fighting Technology with Technology.