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|Call centers are facilities that are specifically set up to manage telephone calls from customers. They are intended to provide orderly cost |
|efficient telephone-based services. They serve as the primary telephone interface with customers for specific services provided by the agencies |
|Call Centers are required for large companies to sell their products to the customers, proposing a product or service as well as for the after-sale enquiries made by|
|the customers. Call centers in India are at its peak today. Customized solution through customer interactive programs in the success mantra of numerous corporate |
|firms nowadays. For the strategic business development - that requires acquired skills for customer queries, solutions etc., Indian call-centers are at par with the |
|current marketing demands. Call centers not only handle the task of interacting with customers but also provide a wider base for official tasks of inventories, bill |
|handling, web-solutions and various other business requirement proceedings. This article attempts to identify the features of this booming industry & the obstacles |
|associated with it. It also suggests solutions to overcome them. |
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|Introduction: - Call centers in India is prospering upon the upscale rise amongst
References: 1) Arundhuti Dasgupta (2002), "Global Call" Indian Management, Volt 41, Issue 6, pp 31- 35. | |02) Shelley Singh (2003), "Keeping 'em from straying," Business World, August, pp 25- | |03) http://economictimes.indiatimes.com/cms.dll/html/uncomp/articleshow?msid=53221 | |04) R Raghavendra(2003), "BPO firms Head Hunt in smaller cities" The Economic Times, 8th October, p10 Wipro Wipro Limited (formerly Western India Products Limited) (NYSE: WIT, BSE: 507685) is an Indian multinational provider of Information technology (IT) services, consulting and outsourcing services