Indian Consumer Behavior
CONSUMER LIFESTYLES IN INDIA (NOVEMBER 2004)
1. INTRODUCTION
This report analyses consumer lifestyles in India and forms part of a 52-country series that complements the Euro monitor Consumer Lifestyles Database. Each country profile is structured under the following sub-headings:
• Population
• Consumer segmentation
• Regional development
• Home ownership
• Household profiles
• Labour
• Income
• Consumer and family expenditure
• Health
• Education
• Eating habits
• Drinking habits
• Shopping
• Personal grooming
• Fashion
• Leisure
• Savings
• Media
• Communications
• Transport
• Tourism
The information in this report was gathered from a wide range of sources, starting with the national statistical agencies. This information was cross-checked for consistency, probability and mathematical accuracy. Secondly, we sought to fill in the gaps in the official National statistical offices by using private sector surveys and official pan-regional and global sources. Furthermore, Euromonitor has carried out an extensive amount of modelling in order to come up with interesting data sets to complement the national standards available.
The wide range of sources used in the compilation of this report means that there are occasionally discrepancies in the data which we were not able to reconcile in every instance. Even when the data is produced by the same national statistical office on a specific parameter, like the total population in a particular year, discrepancies can occur depending on whether it was derived from a survey, a national census or a projection and whether the data are mid-year or January.
For slow trends, data are presented for 1990, 1995 and 2000-2003. Where it is interesting to look at projections, the data encompasses 1990, 1995, 2000, 2005, 2010 and 2015.
Fast-moving trends such as communications are illustrated with data sets relating to 1990, 1995, 2000-2005, 2010 and 2015. Consumer goods data cover the period
1. INTRODUCTION
This report analyses consumer lifestyles in India and forms part of a 52-country series that complements the Euro monitor Consumer Lifestyles Database. Each country profile is structured under the following sub-headings:
• Population
• Consumer segmentation
• Regional development
• Home ownership
• Household profiles
• Labour
• Income
• Consumer and family expenditure
• Health
• Education
• Eating habits
• Drinking habits
• Shopping
• Personal grooming
• Fashion
• Leisure
• Savings
• Media
• Communications
• Transport
• Tourism
The information in this report was gathered from a wide range of sources, starting with the national statistical agencies. This information was cross-checked for consistency, probability and mathematical accuracy. Secondly, we sought to fill in the gaps in the official National statistical offices by using private sector surveys and official pan-regional and global sources. Furthermore, Euromonitor has carried out an extensive amount of modelling in order to come up with interesting data sets to complement the national standards available.
The wide range of sources used in the compilation of this report means that there are occasionally discrepancies in the data which we were not able to reconcile in every instance. Even when the data is produced by the same national statistical office on a specific parameter, like the total population in a particular year, discrepancies can occur depending on whether it was derived from a survey, a national census or a projection and whether the data are mid-year or January.
For slow trends, data are presented for 1990, 1995 and 2000-2003. Where it is interesting to look at projections, the data encompasses 1990, 1995, 2000, 2005, 2010 and 2015.
Fast-moving trends such as communications are illustrated with data sets relating to 1990, 1995, 2000-2005, 2010 and 2015. Consumer goods data cover the period