In the last 50, cinema has become not only a serious art form but a field of study by itself. Continuous advancement in film technology and high level of conceptualization of the film take viewer to the world outside his day-to-day world providing entertainment, which has made cinema a popular medium of masses.
Indian educationists and sociologists have shown a surprising lack of interest in the film as an educational force and a social challenge.
With the availability of TV, cable TV and Video, cinema became a commodity, in middle class homes, Entertainment values became chief attraction in feature film.
Apart from feature films, song and dance sequences from them such as 'Chitrahaar', 'Chitramala' and 'Rangoli' became very popular.
According to Bhola," Cinema being a composite art has been responsible for popularizing music, dance, painting, and literature among the common people and in India to a very large extent for the popularization of Hindi in Non Hindi speaking south of India
The cinema politics nexus in Tamilnadu, for instance, is quite interesting. All five chief ministers who have governed Tamilnadu since 1967 have been associated with cinema. "The immense popularity of film as an entertainment form and its emergence in Tamilnadu as a major cultural preoccupation underscores the significance of the role of audio-visual communication in Tamil society." [S. Theodore Baskaran] Superstars MGR and NTR - doyens of Tamil and Telugu cinema respectively - were quite active in regional and national politics.
The Indian Film Industry is witnessing mark improvements on all spheres - from the technology used in making films to the themes of the movies, exhibition, finance and marketing and even in its business environment. There is no doubt that the Indian Film Industry is finally getting corporatized in that sense. 2005 was a watershed year for the industry. Indian Film Producers are also looking overseas for co-production. And the