Indian Market Readiness for 3g Technology and Services
Dissertation Proposal
V1.1
November 2008
Prepared By: Azeem Usman Bharde
SwitzerlandRevision History
|Version No |Date |Prepared by / Modified by |Significant Changes |
|1.0 |23/07/2008 |Azeem Bharde |Initial Draft |
|1.1 |30/11/2008 |Azeem Bharde |Revised after receiving comments from Supervisor|
| | | | |
Table of Contents
Title 3
Research Question 3
Description of Problem & Literal Review 3
Methodology 4
Implication of Research Purpose/Perceived Value 4
Bibliography 5
Title
"Indian Market readiness for 3G Technology & Services"
Research Question
The study will cover "Indian Market Readiness for 3G Technology & Services "; 3G offers wireless broadband services, which includes voice calls, high-speed data transmission, internet and video calls & contents to mobile subscribers.
Other questions include;
• Should Telecom Operators pay high price to get 3G License? • With such a large geographic nationwide network deployment, what will be time to market for 3G services? • Are Indian Subscribers ready and willing to use 3G SERVICES? • Can Indian Subscribers pay for the rich services like video call, video streaming or data etc?
Description of Problem & Literal Review
Indian government will be soon auctioning 3G licenses to Telecom Operators. Till date approximately 24% penetration has been seen in 2G (GSM) network services, so there is still huge potential since India has more then 1.1 billion populations. My research will focus on Readiness of Indian Market to accept 3G Technology & Services for the coming period of 3-5 years. Telecommunication regulator intend to award 3G license in year 2009
V1.1
November 2008
Prepared By: Azeem Usman Bharde
SwitzerlandRevision History
|Version No |Date |Prepared by / Modified by |Significant Changes |
|1.0 |23/07/2008 |Azeem Bharde |Initial Draft |
|1.1 |30/11/2008 |Azeem Bharde |Revised after receiving comments from Supervisor|
| | | | |
Table of Contents
Title 3
Research Question 3
Description of Problem & Literal Review 3
Methodology 4
Implication of Research Purpose/Perceived Value 4
Bibliography 5
Title
"Indian Market readiness for 3G Technology & Services"
Research Question
The study will cover "Indian Market Readiness for 3G Technology & Services "; 3G offers wireless broadband services, which includes voice calls, high-speed data transmission, internet and video calls & contents to mobile subscribers.
Other questions include;
• Should Telecom Operators pay high price to get 3G License? • With such a large geographic nationwide network deployment, what will be time to market for 3G services? • Are Indian Subscribers ready and willing to use 3G SERVICES? • Can Indian Subscribers pay for the rich services like video call, video streaming or data etc?
Description of Problem & Literal Review
Indian government will be soon auctioning 3G licenses to Telecom Operators. Till date approximately 24% penetration has been seen in 2G (GSM) network services, so there is still huge potential since India has more then 1.1 billion populations. My research will focus on Readiness of Indian Market to accept 3G Technology & Services for the coming period of 3-5 years. Telecommunication regulator intend to award 3G license in year 2009
Bibliography: BBC News (2002), Banks Warned on Telecoms Debt, Available from: http://news.bbc.co.uk/2/hi/business/1070087.stm (Accessed: 12 July 2008) BBC News (2001), 3G Phones Under Threat, Available from: http://news.bbc.co.uk/2/hi/business/1244153.stm (Accessed: 12 July 2008) Foong, K, Bhatia K.(2008), Telecom trends and Opportunities in India 's Emerging Market, Gartner Dataquest, G00154547 Rammoorthy, G.(2007), Forecast: Semiconductor consumption, India, 2006 – 2011, Gartner Dataquest, G00152579 Desai, K.(2005), India 's Emerging Mobile Market Offers Big Opportunities, Gartner Datquest, G 00126987 Foong, K, Bhatia K.(2008), Telecom trends and Opportunities in India 's Emerging Market, Gartner Dataquest, G00155333 BDA (2007), Wireless India: Catalyzing Next Wave In Economic Growth, BDA and Confederation of Indian Industry Cellular-news (2008), Recent News, Available from http://www.cellular-news.com/#nogo (Accessed: 26 July 2008) GSMC Ltd BIS Shrapnel (2007), Market Report: India Mobile Handset Report, BIS Sharpnel [pic]