Indian Railway
Marketing Project
On
INDIAN RAILWAYS
Submitted by:
Dhruti Badami 11BSPHH010XXX
Nikhil Goyal 11BSPHH01XXX
Contents Page
Introduction
Marketing Mix
SWOT Analysis
Market Segmentation
Market Targeting
Market Positioning
The Way Forward
INTRODUCTION
Indian Railways is the nationalized railway company of India which owns and operates most of the country 's rail transport. It is the world’s second largest employer behind Chinese army; has one of the largest and busiest rail networks in the world, an extensive network, which is spread over 60000 Route Kilometre, of which approximately 30 per cent is electrified. The Indian Railways have played an integrating role in the social and economic development of the country , transporting over 18 million passengers and more than 2 million tonnes of freight daily, it is the world 's largest commercial or utility employer, with more than 1.4 million employees. Besides its stated function of transporting men and goods across the length and breadth of the country, it also enhances the country’s economy. As the country is emerging as one of the rapidly growing economies in the world, the need for a well- organized transport infrastructure would become more vital. Although there have been other modes of transport available in the country, INDIAN RAILWAYS is still able to maintain its competitive position due to many advantages like geographical diversity, world’s largest networks, and above all its economical fares in delivering the services.
Marketing Mix
Product
Railways offer three major types of services: 1) Freight Service 2) Passenger Service 3) Parcel Service
Freight Service
IR carries a huge variety of goods ranging from mineral ores, fertilizers and petrochemicals, agricultural produce, iron & steel, multimodal traffic and others. Ports and major urban areas have their own dedicated freight lines and yards. Many important freight stops have
On
INDIAN RAILWAYS
Submitted by:
Dhruti Badami 11BSPHH010XXX
Nikhil Goyal 11BSPHH01XXX
Contents Page
Introduction
Marketing Mix
SWOT Analysis
Market Segmentation
Market Targeting
Market Positioning
The Way Forward
INTRODUCTION
Indian Railways is the nationalized railway company of India which owns and operates most of the country 's rail transport. It is the world’s second largest employer behind Chinese army; has one of the largest and busiest rail networks in the world, an extensive network, which is spread over 60000 Route Kilometre, of which approximately 30 per cent is electrified. The Indian Railways have played an integrating role in the social and economic development of the country , transporting over 18 million passengers and more than 2 million tonnes of freight daily, it is the world 's largest commercial or utility employer, with more than 1.4 million employees. Besides its stated function of transporting men and goods across the length and breadth of the country, it also enhances the country’s economy. As the country is emerging as one of the rapidly growing economies in the world, the need for a well- organized transport infrastructure would become more vital. Although there have been other modes of transport available in the country, INDIAN RAILWAYS is still able to maintain its competitive position due to many advantages like geographical diversity, world’s largest networks, and above all its economical fares in delivering the services.
Marketing Mix
Product
Railways offer three major types of services: 1) Freight Service 2) Passenger Service 3) Parcel Service
Freight Service
IR carries a huge variety of goods ranging from mineral ores, fertilizers and petrochemicals, agricultural produce, iron & steel, multimodal traffic and others. Ports and major urban areas have their own dedicated freight lines and yards. Many important freight stops have
Bibliography: http://www.sustainable-sourcing.com/2009/06/29/nhs-procurements-10-carbon-challenge/ www.wikipedia.org http://indiabudg et.nic.in/es2001-02/chapt2002/chap98.pdf http ://en.wikipedia.org/wiki/Indian Railways