Indianapolis Bed And Breakfast Lodging Analysis Task 3

JHT2
Indianapolis Bed and Breakfast Lodging Analysis
Task 3

Penny Miguel
WGU
April 19, 2015

A. Indianapolis lodging industry environment evaluation
Indiana, known worldwide as the racing capital of the world also bears the nickname Crossroads of America, which was adopted as the state motto March 2, 1937 (This is Indiana, 2009). These nicknames suggest numerous visitors travel the globe to experience Indiana’s finest attractions for business or pleasure and need suitable accommodations during their stay. Indianapolis is a large metropolitan area that offers a multitude of sporting events, conventions and large attractions. Big cities offer big attractions; however, sometimes individuals just want to relax and enjoy their
Mission Statement Enchanted Bed and Breakfast guests can expect to be treated as family members that have returned from a long journey whether visiting for business, pleasure or the celebration of a special occasion. Business visitors will discover a distraction free solace from where they can forge new strategies or provide team mates with additional training and professional development. Pleasure guests will find a magical, serene haven in which to relax, recharge and create delightful memories. Large groups celebrating special occasions will find a fantasy filled oasis where they are treated like royalty from the moment they arrive to the moment they drive away filling their hearts with treasured memories. These memories will be so delightful that all of our guest will have a desire to return to their magical get-a-way.
Our mission is to create blissful memories for our guests that will ensure they have a desire to return year after year as well as share with family, friends and associates. While creating enchanted illusions of a tantalizing sanctuary that will become a home away from home, Enchanted’s staff will ensure that our service is beyond compare.

B3. Competency to distinguish from
Enchanted Bed and Breakfast is in the process of adding a larger structure that will afford the inn the ability to host larger parties or host multiple large parties concurrently. By adding this space to our existing capacity we are positioning Enchanted Bed and Breakfast to be the largest lodging facility that offers personalized service in a home like atmosphere.
B6. Propose one business-level financial objective Enchanted Bed and Breakfast will increase sales over the next year by 12%. We will accomplish this utilizing our revised advertising strategy.
1. Direct advertising through local sports venues to their customers. This direct marketing method ensures that Enchanted Bed and Breakfast obtains information on the new contacts and can provide specialized promotion material based upon their individual needs.
2. Developing an affiliation with AARP that offers their members a small discount for their direct booking; however, the guest must provide proof of membership at check-in.
3. Offer a membership card to be validated after each night’s stay that provides the member with a ten percent discount on the first night of their eleventh