Individual Analysis
CanGo Analysis Report
Prepared by
BUSN460 – Senior Project
Instructor:
Overview In 1996, a young college student name Elizabeth decided to start a company. This company was born from her love of music and reading. Liz started her business out of a spare bedroom in her apartment. CanGo initially started selling books. After some time, CanGo expanded its operations to include CDs, DVDs, and audio and video tapes and customized MP3 players. (Kingston, 1999). CanGo target customers who enjoy online entertainment and games with the majority of their customers being Gen-Xers and Gen-Yers. CanGo values its employees and customers and strive to keep employees involved in the decision making policies. CanGo motto is to keep the employees motivated and working hard in order for customers to reap the rewards.
SWOT Analysis
Strengths:
* Creativity * Market leader * Quality of service * Understanding and knowledge of technology
Weaknesses
* No clear vision or mission statement * No clear goals or priorities * Organization skills * Did not use MBO approach * Current layout * Use of brainstorming with supporting historical data
Opportunities
* Become market leader in CD and book industry * Use new technology to improve service * Expansion in international market
Threats
* Do not have an organized approach to their opportunities * Competition
Individual Analysis Report
Week 1 In week 1 video episode 1, Liz received a call from Julian, the President of the Hudson Valley Business Association informing her that she has been nominated for the Business Leader of the Year and is expected to deliver a speech at the next association meeting addressing the success of CanGo. Julian wants Liz to address the “How’s and why’s of CanGo’s success.” Of course Liz is ecstatic about the nomination. Liz realizes that her hard work is paying off. Liz sits at her computer to work on writing her
Prepared by
BUSN460 – Senior Project
Instructor:
Overview In 1996, a young college student name Elizabeth decided to start a company. This company was born from her love of music and reading. Liz started her business out of a spare bedroom in her apartment. CanGo initially started selling books. After some time, CanGo expanded its operations to include CDs, DVDs, and audio and video tapes and customized MP3 players. (Kingston, 1999). CanGo target customers who enjoy online entertainment and games with the majority of their customers being Gen-Xers and Gen-Yers. CanGo values its employees and customers and strive to keep employees involved in the decision making policies. CanGo motto is to keep the employees motivated and working hard in order for customers to reap the rewards.
SWOT Analysis
Strengths:
* Creativity * Market leader * Quality of service * Understanding and knowledge of technology
Weaknesses
* No clear vision or mission statement * No clear goals or priorities * Organization skills * Did not use MBO approach * Current layout * Use of brainstorming with supporting historical data
Opportunities
* Become market leader in CD and book industry * Use new technology to improve service * Expansion in international market
Threats
* Do not have an organized approach to their opportunities * Competition
Individual Analysis Report
Week 1 In week 1 video episode 1, Liz received a call from Julian, the President of the Hudson Valley Business Association informing her that she has been nominated for the Business Leader of the Year and is expected to deliver a speech at the next association meeting addressing the success of CanGo. Julian wants Liz to address the “How’s and why’s of CanGo’s success.” Of course Liz is ecstatic about the nomination. Liz realizes that her hard work is paying off. Liz sits at her computer to work on writing her
References: Kingston. (1999, April 15). CanGo CEO Explains Her Entrepreneurial Spirit. Retrieved March 13, 2009, from http://myphlip2.pearsoncmg.com/masteringbusiness/cango/inthenews.html Mastering Business Strategy. (2009, March 10). CanGo Quicktime Videos. Video posted to http://www.devryu.net/ec/courses/35545/CRS-BUSN460.