Individual Conceptualizing Strategic Plan
Individual Conceptualizing strategic plan
Business planning requires strategic planning that will help the organization become successful. Strategic elements map out the direction of business planning mode (Pearce & Robinson 2009). An alignment between strategic direction and business activities are determining factors of a business organization success or failure. I have selected a Christian Internet/Cafe organization to develop as a strategic plan. This plan will include my mission and vision guiding principles.
Mission Statement
The goal in a mission statement is define the strategic planning of a company. The company mission statement describes “the company’s product, market, and technological areas of emphasis in a way that reflects the values and priorities of the strategic decision maker (Pearce & Robinson, 2009 p. 12). The mission statement says who we are and what we do. In the Christian Internet/Café organization the mission is to have customers of all ages enjoy coffee, food and purchase religious supplies and books and share the internet experience in a comfortable environment. The organization will be a place that is unique, upscale, and customers can be a part of innovative experience.
Vision Statement
The vision statement for my business is to become a market leader through differentiation of the internet/café. The aspiration is to have my organization become a one-stop-shop of business for the Christian community to receive nourishment, obtain reading material, supplies and have internet access for educational or research purpose. There will be advertising and promotional tools attained to make customers aware of the company offerings. My advertising and promotional tools will target all ages, however my main focus will the younger consumers. Marketers' interest in the younger consumers has a twofold objective. First, the young consumers are increasingly proving themselves as a lucrative target market. Their
Business planning requires strategic planning that will help the organization become successful. Strategic elements map out the direction of business planning mode (Pearce & Robinson 2009). An alignment between strategic direction and business activities are determining factors of a business organization success or failure. I have selected a Christian Internet/Cafe organization to develop as a strategic plan. This plan will include my mission and vision guiding principles.
Mission Statement
The goal in a mission statement is define the strategic planning of a company. The company mission statement describes “the company’s product, market, and technological areas of emphasis in a way that reflects the values and priorities of the strategic decision maker (Pearce & Robinson, 2009 p. 12). The mission statement says who we are and what we do. In the Christian Internet/Café organization the mission is to have customers of all ages enjoy coffee, food and purchase religious supplies and books and share the internet experience in a comfortable environment. The organization will be a place that is unique, upscale, and customers can be a part of innovative experience.
Vision Statement
The vision statement for my business is to become a market leader through differentiation of the internet/café. The aspiration is to have my organization become a one-stop-shop of business for the Christian community to receive nourishment, obtain reading material, supplies and have internet access for educational or research purpose. There will be advertising and promotional tools attained to make customers aware of the company offerings. My advertising and promotional tools will target all ages, however my main focus will the younger consumers. Marketers' interest in the younger consumers has a twofold objective. First, the young consumers are increasingly proving themselves as a lucrative target market. Their