Individual Learning Activity 1
Assignment Cover Sheet
School of Business
Student name/s:
Luke Andrew Doran
Student number/s:
17960117
Unit name and number:
200083 Marketing Principles
Tutorial group:
Tutorial day and time:
Tuesday
Tutor:
James Yoo
Title of assignment:
ILA – 1 Luke Doran 17960117
Length:
515 words
Date due:
10/03/15
Date submitted:
09/03/15
Campus enrolment:
Parramatta
Declaration:
I/we hold a copy of this assignment if the original is lost or damaged.
I/we hereby certify that no part of this assignment or product has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment.
I/we hereby certify that no part of this assignment or product has been submitted by me/us in another (previous or current) assessment, except where appropriately referenced, and with prior permission from the Lecturer/Tutor/ Unit Co-ordinator for this unit.
No part of the assignment/product has been written/produced for me/us by any other person except where collaboration has been authorised by the Lecturer/Tutor/Unit Co-ordinator concerned.
I/we am/are aware that this work will be reproduced and submitted to plagiarism detection software programs for the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism checking).
Signature/s: Luke Andrew Doran
Note: An examiner or lecturer/tutor has the right to not mark this assignment if the above declaration has not been signed.
Individual Learning Activity 1 (ILA1)
Part A
In the marketing world, it is well known that the basic marketing principles of wants, needs and demands are important components to understand as it provides information to marketers to create products/ experiences to satisfy the customers needs, wants and demands. Human needs are understood as a basic concept of marketing, which is defined as a state of sensed scarcity (Armstrong et al. 2015). Needs are essential
School of Business
Student name/s:
Luke Andrew Doran
Student number/s:
17960117
Unit name and number:
200083 Marketing Principles
Tutorial group:
Tutorial day and time:
Tuesday
Tutor:
James Yoo
Title of assignment:
ILA – 1 Luke Doran 17960117
Length:
515 words
Date due:
10/03/15
Date submitted:
09/03/15
Campus enrolment:
Parramatta
Declaration:
I/we hold a copy of this assignment if the original is lost or damaged.
I/we hereby certify that no part of this assignment or product has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment.
I/we hereby certify that no part of this assignment or product has been submitted by me/us in another (previous or current) assessment, except where appropriately referenced, and with prior permission from the Lecturer/Tutor/ Unit Co-ordinator for this unit.
No part of the assignment/product has been written/produced for me/us by any other person except where collaboration has been authorised by the Lecturer/Tutor/Unit Co-ordinator concerned.
I/we am/are aware that this work will be reproduced and submitted to plagiarism detection software programs for the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism checking).
Signature/s: Luke Andrew Doran
Note: An examiner or lecturer/tutor has the right to not mark this assignment if the above declaration has not been signed.
Individual Learning Activity 1 (ILA1)
Part A
In the marketing world, it is well known that the basic marketing principles of wants, needs and demands are important components to understand as it provides information to marketers to create products/ experiences to satisfy the customers needs, wants and demands. Human needs are understood as a basic concept of marketing, which is defined as a state of sensed scarcity (Armstrong et al. 2015). Needs are essential