Indomie Pricing
This project is a marketing plan for the launch of a Indomie instant noodle into the highly competitive Indian. Market
Indomie Mi goreng is an instant noodles product line made under the Indomie brand by the Indofood company, the world's largest instant noodle manufacturer, based in IndonesiaThis product has entered the market since 1983 and currently available in many parts of the world includes America and Europe,African and Middle East Region.
The instant noodles more popularily known as Mi Goreng is a type of instant noodle served without soup and a variant of fried noodle.
Research
The survey of this project was carried out in the area of South Delhi and data of the other parts which is not presented since India is a very large country ,the food taste and living habit is different looking at the diversity of the country and this may influence the instant noodles market.
Current Scenario
The instant noodles market in India is valued at around 1,000 Crore and the same is growing at 20 % annually with Maggi being the market leader.
The existing instant noodles in India are packaged in Pillow Packs and Cup Noodles,however here we are only focusing on the Pillow Packs and how Indomie which is a market leader in Middle East and parts of Asia penetrate into this market.Indians generally choose Maggi because of its different taste which they find delicious in many ways.
Marketing & Pricing Stratergy:-
The Indian noodles market is growing at a rate of 20 % annually and market can be penetrated by adopting the advertising /promotion strategy and also by setting up a strong distribution network.
Price is the amount of money which is paid by the customer to the seller which varies on different distribution channels.When we detemine the price of Indomie in India,some factors will impact the pricing such as the market share,number of competitors in the market,the cost of raw material and then the product value for the customer.
In
Indomie Mi goreng is an instant noodles product line made under the Indomie brand by the Indofood company, the world's largest instant noodle manufacturer, based in IndonesiaThis product has entered the market since 1983 and currently available in many parts of the world includes America and Europe,African and Middle East Region.
The instant noodles more popularily known as Mi Goreng is a type of instant noodle served without soup and a variant of fried noodle.
Research
The survey of this project was carried out in the area of South Delhi and data of the other parts which is not presented since India is a very large country ,the food taste and living habit is different looking at the diversity of the country and this may influence the instant noodles market.
Current Scenario
The instant noodles market in India is valued at around 1,000 Crore and the same is growing at 20 % annually with Maggi being the market leader.
The existing instant noodles in India are packaged in Pillow Packs and Cup Noodles,however here we are only focusing on the Pillow Packs and how Indomie which is a market leader in Middle East and parts of Asia penetrate into this market.Indians generally choose Maggi because of its different taste which they find delicious in many ways.
Marketing & Pricing Stratergy:-
The Indian noodles market is growing at a rate of 20 % annually and market can be penetrated by adopting the advertising /promotion strategy and also by setting up a strong distribution network.
Price is the amount of money which is paid by the customer to the seller which varies on different distribution channels.When we detemine the price of Indomie in India,some factors will impact the pricing such as the market share,number of competitors in the market,the cost of raw material and then the product value for the customer.
In