Industrial Marketing Review
mcq03
1) Which of the following is NOT one of Drucker’s three basic questions? a) What is our business? b) What should our strategy be? c) What will our business be?
ANSWER: B
2) What is meant by corporate mission? d) The over-riding reason for the corporation’s existence. e) The strategies the corporation intends to take. f) The view of the founder as to what kind of company this should be.
ANSWER: A
3) What is meant by corporate vision? g) The over-riding reason for the corporation’s existence. h) The strategies the corporation intends to take. i) The view of the founder as to what kind of company this should be.
ANSWER: C
4) Which of the following is NOT a type of planning system? j) Formal planning system. k) Logical incrementalism. l) Formal integration.
ANSWER: C
5) What is value chain analysis? m) A system of valuing the firm’s assets. n) A system of valuing the chain of command. o) An analysis of the inputs each firm puts into the product before it reaches the final consumer.
ANSWER: C
6) Which of the following is NOT one of the elements that supports the value chain? p) Procurement. q) Finance. r) Human resource management.
ANSWER: B
7) What is meant by inbound logistics? s) The study of movement of factors of production. t) The study of transportation. u) Return of faulty goods.
ANSWER: A
8) What is a value network? v) A group of firms who agree to co-operate against outside competition. w) A group of firms who act together to create value through a set of complex relationships. x) A group of firms which have a similar value.
ANSWER: B
9) Which of the following is NOT one of Porter’s three basic competitive positioning strategies? y) Cost leadership. z) Differentiation. {) Segmentation.
1) Which of the following is NOT one of Drucker’s three basic questions? a) What is our business? b) What should our strategy be? c) What will our business be?
ANSWER: B
2) What is meant by corporate mission? d) The over-riding reason for the corporation’s existence. e) The strategies the corporation intends to take. f) The view of the founder as to what kind of company this should be.
ANSWER: A
3) What is meant by corporate vision? g) The over-riding reason for the corporation’s existence. h) The strategies the corporation intends to take. i) The view of the founder as to what kind of company this should be.
ANSWER: C
4) Which of the following is NOT a type of planning system? j) Formal planning system. k) Logical incrementalism. l) Formal integration.
ANSWER: C
5) What is value chain analysis? m) A system of valuing the firm’s assets. n) A system of valuing the chain of command. o) An analysis of the inputs each firm puts into the product before it reaches the final consumer.
ANSWER: C
6) Which of the following is NOT one of the elements that supports the value chain? p) Procurement. q) Finance. r) Human resource management.
ANSWER: B
7) What is meant by inbound logistics? s) The study of movement of factors of production. t) The study of transportation. u) Return of faulty goods.
ANSWER: A
8) What is a value network? v) A group of firms who agree to co-operate against outside competition. w) A group of firms who act together to create value through a set of complex relationships. x) A group of firms which have a similar value.
ANSWER: B
9) Which of the following is NOT one of Porter’s three basic competitive positioning strategies? y) Cost leadership. z) Differentiation. {) Segmentation.