Industry Competitive Analysis
Industry Competitive Analysis
Wimm-Bill-Dann was found in 1992, Wimm Bill Dann is one of the largest dairy products companies in the European country, its headquarter is in Moscow, Russia. Wimm Bill Dann produces dairy products, such as milk, yogurt, fruit juices, and baby food. Currently, WBD has over 30 production sites in different cities; WBD also owns the subsidiary company in other countries. PepsiCo purchased 66% of Wimm Bill Dann for 3.8 billion in 2010, it was one of the largest purchase made in foreign investments. WBD has over 1000 types of yogurt and over 150 types of juices and soft drinks. WBD had to modernize the suppliers to enhance its production and demand of the products.
Threat of New Entrants to the Industry
Wimm-Bill-Dann Foods is the largest in Russia, because of this reason the organization will have a few competitors that will want to compete with WBD. Example of the top three competitors of WBD is The Coca-Cola Company, Groupe Danone, and Nestle. The three organizations are famous for its brand around the world and have been around for a very long time, but WBD is not as well known anywhere else besides the European countries. WBD has an advantage of doing most of the production without relying on many suppliers involvement (PepsiCo, 2010). Because the organization has not introduced its product internationally it is becoming a disadvantage to its brand because the competitors have launched its products and not the brands are known by heart.
Wimm Bill Dann currently competes mostly within the local producers, and each competitor WBD compete with different segments of its products. For example, WBD completes with Groupe Danone, which is a French organization that also produces in Russia, and promoting its yogurts and some dessert 's products (wikinvest, 2009). It is still difficult for WBD to differentiate its products to from the competitors. The organization is looking for ways to produce new products to compete with other products
Wimm-Bill-Dann was found in 1992, Wimm Bill Dann is one of the largest dairy products companies in the European country, its headquarter is in Moscow, Russia. Wimm Bill Dann produces dairy products, such as milk, yogurt, fruit juices, and baby food. Currently, WBD has over 30 production sites in different cities; WBD also owns the subsidiary company in other countries. PepsiCo purchased 66% of Wimm Bill Dann for 3.8 billion in 2010, it was one of the largest purchase made in foreign investments. WBD has over 1000 types of yogurt and over 150 types of juices and soft drinks. WBD had to modernize the suppliers to enhance its production and demand of the products.
Threat of New Entrants to the Industry
Wimm-Bill-Dann Foods is the largest in Russia, because of this reason the organization will have a few competitors that will want to compete with WBD. Example of the top three competitors of WBD is The Coca-Cola Company, Groupe Danone, and Nestle. The three organizations are famous for its brand around the world and have been around for a very long time, but WBD is not as well known anywhere else besides the European countries. WBD has an advantage of doing most of the production without relying on many suppliers involvement (PepsiCo, 2010). Because the organization has not introduced its product internationally it is becoming a disadvantage to its brand because the competitors have launched its products and not the brands are known by heart.
Wimm Bill Dann currently competes mostly within the local producers, and each competitor WBD compete with different segments of its products. For example, WBD completes with Groupe Danone, which is a French organization that also produces in Russia, and promoting its yogurts and some dessert 's products (wikinvest, 2009). It is still difficult for WBD to differentiate its products to from the competitors. The organization is looking for ways to produce new products to compete with other products
References: LinkedIn. (n.d.). Wimm-Bill-Dann. Retrieved from http://www.linkedin.com/company/wimm-bill-dann PepsiCo. (2010, December). PepsiCo to Acquire 66% of Russia 's Wimm-Bill-Dann Dairy and Juice Company for $3.8 Billion. Retrieved from http://www.pepsico.com/PressRelease/PepsiCo-to-Acquire-66-of-Russias-Wimm-Bill-Dann-Dairy-and-Juice-Company-for-38-B12022010.html wikinvest. (2009, June). WIMM BILL DANN FOODS OJSC (WBD). Retrieved from http://www.wikinvest.com/stock/WIMM_BILL_DANN_FOODS_OJSC_(WBD)/Competition