Assessment 2
Industry and Risk Analysis
Entrepreneurship and Innovation (BUS 521)
Name
Strayer University
Dr. William Walker
Date
Abstract
This particular assessment will address the industry and the risk analysis. Topics that will be covered are the future outlook and industry trends related to the new venture. The research paper also identifies certain legal regulations and concerns related to the venture idea. There are certain resources available to help an entrepreneur protect those ideas which are addressed within the body of the paper. Raising capital for the new venture is also a part of the industry analysis as well as the obstacles of raising that capital. There are several ways to obtain capital and deal with the obstacles that will be presented while attempting to raise capital.
The second assessment will address the industry and risk analysis. Topics will include the future outlook and industry trends, legal concerns for venture idea, raising capital, and the obstacles with raising the capital. All of these issues can hurt a company if they are not tackled beforehand. 1. Discuss the future outlook and industry trends related to the new venture. The future outlook for a new venture in the fitness industry is on a positive rise. Many individuals are joining fitness clubs to become a member. With more people wanting to work out and join these clubs, more gyms are being built. The market is projected to continue to rise over the next five years (IBISWorld, 2010). This is a sign that there is a need for fitness and the demand has to be met by creating more fitness ventures. Fitness is a $17.6 billion industry that has doubled in size in the last 10 years (Gold’s Gym, 2010). This is also an indication that there is a bright future for the fitness market. With more individuals being educated of personal health, people are being extra cautious concerning their health.
References: Entrepreneur (2010a). Business Idea Center: Fitness Center. Retrieved on July 23, 2010, from http://www.entrepreneur.com/businessideas/157.html Entrepreneur (2010b) Gold’s Gym (2010). Why the Fitness Industry? Retrieved July 23, 2010 from http://www. goldsgym.com/golds/franchising/facts.php Hisrich, R IBISWorld (2010). Gym, Health & Fitness Clubs. Retrieved July 17, 2010 from http://www. ibisworld.com/industry/default.aspx?indid=1655 Kennedy, J Pleshette, L. A. (2010). The Six-Step Process To Raising Capital. Retrieved July 24, 2010 from http://www.powerhomebiz.com/vol14/sixstep.htm Rosenberg, M TeamLife (2007). How to Stay Healthy and Live Longer. Retrieved July 23, 2010 from http://teamrich.wordpress.com/2007/10/27/how-to-healthy-longevity/ USAFitnessDirect (2003) WIPO (n.d.). What is Intellectual Property? Retrieved July 23, 2010 from http://www.wipo.int/ about-ip/en/