Preview

Industry & Risk Analysis

Best Essays
Open Document
Open Document
1951 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Industry & Risk Analysis
Running head: INDUSTRY AND RISK ANALYSIS

Assessment 2
Industry and Risk Analysis
Entrepreneurship and Innovation (BUS 521)
Name
Strayer University
Dr. William Walker
Date

Abstract
This particular assessment will address the industry and the risk analysis. Topics that will be covered are the future outlook and industry trends related to the new venture. The research paper also identifies certain legal regulations and concerns related to the venture idea. There are certain resources available to help an entrepreneur protect those ideas which are addressed within the body of the paper. Raising capital for the new venture is also a part of the industry analysis as well as the obstacles of raising that capital. There are several ways to obtain capital and deal with the obstacles that will be presented while attempting to raise capital.

The second assessment will address the industry and risk analysis. Topics will include the future outlook and industry trends, legal concerns for venture idea, raising capital, and the obstacles with raising the capital. All of these issues can hurt a company if they are not tackled beforehand. 1. Discuss the future outlook and industry trends related to the new venture. The future outlook for a new venture in the fitness industry is on a positive rise. Many individuals are joining fitness clubs to become a member. With more people wanting to work out and join these clubs, more gyms are being built. The market is projected to continue to rise over the next five years (IBISWorld, 2010). This is a sign that there is a need for fitness and the demand has to be met by creating more fitness ventures. Fitness is a $17.6 billion industry that has doubled in size in the last 10 years (Gold’s Gym, 2010). This is also an indication that there is a bright future for the fitness market. With more individuals being educated of personal health, people are being extra cautious concerning their health.



References: Entrepreneur (2010a). Business Idea Center: Fitness Center. Retrieved on July 23, 2010, from http://www.entrepreneur.com/businessideas/157.html Entrepreneur (2010b) Gold’s Gym (2010). Why the Fitness Industry? Retrieved July 23, 2010 from http://www. goldsgym.com/golds/franchising/facts.php Hisrich, R IBISWorld (2010). Gym, Health & Fitness Clubs. Retrieved July 17, 2010 from http://www. ibisworld.com/industry/default.aspx?indid=1655 Kennedy, J Pleshette, L. A. (2010). The Six-Step Process To Raising Capital. Retrieved July 24, 2010 from http://www.powerhomebiz.com/vol14/sixstep.htm Rosenberg, M TeamLife (2007). How to Stay Healthy and Live Longer. Retrieved July 23, 2010 from http://teamrich.wordpress.com/2007/10/27/how-to-healthy-longevity/ USAFitnessDirect (2003) WIPO (n.d.). What is Intellectual Property? Retrieved July 23, 2010 from http://www.wipo.int/ about-ip/en/

You May Also Find These Documents Helpful

  • Powerful Essays

    All indications show that this project is poised for success. In order to capitalize on this opportunity, the startup capital of $46,000 is needed at this present time. I am confident…

    • 1930 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Gym Ace would have to concentrate on developing a competitive edge for itself through allocation of correct adequate sources as well as through keeping a client database so as to decrease the element of danger by a mechanized process. Some of the main goals of the company are: (Grayson, 2004)…

    • 1366 Words
    • 7 Pages
    Better Essays
  • Good Essays

    MT 140 Mgmt Unit 2

    • 604 Words
    • 2 Pages

    Marc has opened a 24-Hour fitness center in a fast-growing city. Before purchasing the franchise and starting his new business, Marc looked at the one other fitness center currently operating in that area. In the same general area are video game rooms, fast food restaurants, a sports bar, a golf driving range, a sporting goods store, and a bowling alley. Marc believes that the one fitness center forms his competition.…

    • 604 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    An analysis of information such as a balance sheet, income statement, and financial statements must be done so that the security and financial ability of a company can be seen. Along with this presented method, this project is tact on and a complete analysis is performed to come to the conclusion in deciding what to do in regards to taking on a new project. The idea of the report is to supply logical and vital knowledge about the project.…

    • 2082 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    “To achieve our mission, how must we appear to our customers?” (BSI 2009, ¶5). Body by Design Health and Fitness is a new company to the Dallas downtown area and the customers will be the ones determining the success of the company. Customer satisfaction, increase in market share, the delivery of products and services that are consistent with value and quality to everybody including special populations, increase in public awareness and visibility in the community in a way that will engage and expand community support and improve the fitness centers brand…

    • 1413 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    1. [Financing Concepts] The following ventures are at different stages in their life cycles. Identify the likely stage for each venture and describe the type of financing each venture is likely to be seeking and identify potential sources for that financing.…

    • 1346 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    BTEC business GCSE 17.5

    • 9032 Words
    • 24 Pages

    Survivors of the Fittest will be a public personal training business. It will be of me or any staff members hired by Survivors of the Fittest, training or helping clients, who have paid for a service, to exercise in the manner the areas specific to them, what they have wished to work and with the information they have given us, we’ll suggest/give different ideas for them to choose from as expects of fitness and the body.…

    • 9032 Words
    • 24 Pages
    Better Essays
  • Better Essays

    Bus 475 Week 2 Individual

    • 1691 Words
    • 7 Pages

    Body Fitness is a new state of the art fitness facility coming to the valley that will offer the finest workout equipment, intense one-on-one personal training, proper supplemental nutrition plans, and strategic planning for a patient’s course of action to get in shape. Each fitness facility will offer the essential wide range of work out equipment and will be staffed to accommodate clients from high school age to retirement. Clients will consist of the average high school student struggling with weight, the college football player looking for supplemental professional and nutritional training, or the mother of four trying to lean up her body so she feels comfortable after enduring the impact four children may bring to the world. Each workout will be accompanied by a state certified professional workout instructor, and will be outlined and detailed with goals and plans to reach in a unique fashion. Nutrition and meal plans will be personalized and relative to the overall best results for each individual client. The personal training professional will create each meal plan corresponding to each individual’s distinct workout regimen to support the utmost results.…

    • 1691 Words
    • 7 Pages
    Better Essays
  • Good Essays

    QHT1 task 3

    • 492 Words
    • 2 Pages

    Lastly, risk taking, is the aspect that every entrepreneurial company will have to face in order…

    • 492 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Our fitness is located in Cockeysville, Maryland, and provides fitness services to people of all age, level, and expertise. The main purpose of “Our Fitness” is to promote healthy lifestyles by providing knowledge on nutrition and exercising habits. “Our Fitness” is well known for it’s excellent services and aims to extend the business by providing two additional services. First, we will start fitness classes for people above 55 years old. These fitness classes are conducted to provide a comfortable environment for people above 55 to promote exercising habits and healthy lifestyles. Second, our fitness center will have our own restaurant next to the fitness center specifically designed for the members. Our fitness center’s restaurant will provide low fat, low calorie, and high protein and fiber food specially designed for promoting healthy eating habits. Strategically, Our fitness’s primary market target will consist of people over 55 and mostly retirees. Our secondary target market includes college and high school students.…

    • 2368 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Conceptualizing a Business

    • 1025 Words
    • 5 Pages

    The uniqueness of the New Millennium Gym is the philosophy to educate the customer on how to reach their fitness goals. This includes the proper nutritional instruction of which foods to eat, the proper exercise regimen, using the proper technique and form when exercising, and which supplements to take to maximize their workouts. Our highly trained staff is available to answer questions and provide safe instructions on using the exercise equipment. Without motivation, most people trying to return to an exercise program will find themselves discouraged by the lack of quick results, the soreness of beginning a new exercise program, and the lack of knowledge of which exercise to perform, along with the correct manner of performing the exercise safely. A daycare center is available while our customers are busy working out or receiving his or her training session. Several pricing packages are available to meet the needs of our customers.…

    • 1025 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Crossfit Persuasive Essay

    • 1152 Words
    • 5 Pages

    CrossFit has started something…something that was unknowable or maybe even impossible before. The answer to “What’s possible?” is improving. Greg Glassman founded CrossFit, Inc. in 2000. By 2005 there were 13 affiliates, today there are more than 6100. The "CrossFit Games" have been held every summer since 2007. The prize money for each first-place male and female has grown from $500 at the inaugural Games, to $275,000 in 2013. In 2007, about 70 gathered – in 2013 there were over 140,000 “Open” participants. This rapid growth is phenomenal. This isn’t a fad…this is a movement!…

    • 1152 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Exercise and wellness 300

    • 5028 Words
    • 21 Pages

    Identify and define key terms and concepts underlying the professions of health, wellness, and fitness promotion.…

    • 5028 Words
    • 21 Pages
    Good Essays
  • Good Essays

    Blog: Pre-Workout

    • 522 Words
    • 3 Pages

    In the inaugural post for this blog, I want to start by covering the simple philosophy I have followed my entire life. If you set your mind to it, you can accomplish anything. Although this theory applies to everything we might encounter throughout life, it is my belief that it is particularly relevant in the fitness world. Whatever your mind set has been in the past, abandon it for the notion that you can do whatever you are willing to work for.…

    • 522 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    competitors in the gym industry. Based on this evidence Les Mills should target a market of…

    • 6968 Words
    • 32 Pages
    Powerful Essays