Inequality In Toys
Gender Inequality within Children Toys
A lot of people haven’t noticed that even though inequality among us has improved and is not as bad as it was before, it is still very common in our society. A lot of people aren’t seeing that unfortunately inequality still exist, and the worst part is that it is starting with the moment people find out they are having a children. Gender identity becomes very important to society from the time a child is born, they push to show an individual what social behaviors and attitudes are expected from each sex (Lamanna, Riedmann, Stewart 2015:3.55). These gender roles are taught from and early age and come from the family, the clothes they use, the television shows, and the toys they are given which starts creating …show more content…
It was surprising to see that even when looking at board games we are found looking at one or the other, if not it shows an image to direct you toward who it’s for. For example the game Monopoly, comes in several version, for the girls they have a Frozen and Princess version, and for the boys they have a Pokémon and Angry Bird version. When walking through the toys you can notice that it is very hard to buy neutral toys, it either pretty in pink or princess for girl or superheroes for boys. Anything you looked at from bikes, outside toys, lunch boxes water bottle, bubbles, and puzzles are aimed towards a specific sex and doesn’t give an opportunity for free choice. According to the sociologist Elizabeth Sweet (2016), the toy companies began to push for the use of color-coded marketing and segregation of toys in the 1980s. “I think it happened really gradually,” she said. “It wasn’t until late 2010, that people really started to notice. Now it’s undeniable.” This is concerning, she said, because “it encourages a culture where gender stereotypes define a way of life for children.” Unfortunately both girls and boys are living up to unrealistic expectations, girls are shown to be like a Disney princess and all is perfect and boys are to follow the superhero model. However, reality is that is not true and life is not like
A lot of people haven’t noticed that even though inequality among us has improved and is not as bad as it was before, it is still very common in our society. A lot of people aren’t seeing that unfortunately inequality still exist, and the worst part is that it is starting with the moment people find out they are having a children. Gender identity becomes very important to society from the time a child is born, they push to show an individual what social behaviors and attitudes are expected from each sex (Lamanna, Riedmann, Stewart 2015:3.55). These gender roles are taught from and early age and come from the family, the clothes they use, the television shows, and the toys they are given which starts creating …show more content…
It was surprising to see that even when looking at board games we are found looking at one or the other, if not it shows an image to direct you toward who it’s for. For example the game Monopoly, comes in several version, for the girls they have a Frozen and Princess version, and for the boys they have a Pokémon and Angry Bird version. When walking through the toys you can notice that it is very hard to buy neutral toys, it either pretty in pink or princess for girl or superheroes for boys. Anything you looked at from bikes, outside toys, lunch boxes water bottle, bubbles, and puzzles are aimed towards a specific sex and doesn’t give an opportunity for free choice. According to the sociologist Elizabeth Sweet (2016), the toy companies began to push for the use of color-coded marketing and segregation of toys in the 1980s. “I think it happened really gradually,” she said. “It wasn’t until late 2010, that people really started to notice. Now it’s undeniable.” This is concerning, she said, because “it encourages a culture where gender stereotypes define a way of life for children.” Unfortunately both girls and boys are living up to unrealistic expectations, girls are shown to be like a Disney princess and all is perfect and boys are to follow the superhero model. However, reality is that is not true and life is not like