Infiniti car

Luxury car is a vehicle that provides luxury where it means by a higher quality equipment with better performance, it’s provide: a good quality, comfort, higher design, the technologically innovative modern, and not only that but the luxury car have a features that convey an image, brand or status. Luxury car is already around the world and in the Australia as well. The sales of the Australia was rise like in one of article in Australia : Sydney Morning Herald that talk about the sales car in Australia was rise and increased by 7 per cent in the first four months in 2003 and the industry is predicting that a record-beating tally of compared with the same period last year and the industry is predicting that a record-beating tally of 850,000 vehicles will be sold in 2003. Then there was four famous luxury car that sold in Australia’s market: Holden, Ford, Toyota and Mitsubishi. Then more than 320 models are sold through 50 brands (Dowling, 2003). So it means that the sales of the luxury car in Australia was good, and to make the market more grow that help the Australia economy, that have a new brand car. Infiniti is a new car company to the Australian luxury automobile segment. We want to focus the Infiniti car to the specific demographic in Sydney. The method we use it by exploratory research. Because it focusing on new ideas and find potential market opportunities. The focus target market is business people that have income more than $ 100.000 K
The method of exploratory research are as follows:
The primary data: we can collect it by questionnaire filled by getting some questionnaire filled by customers and sometimes the exploratory research are usually based on secondary data consists books and website.
The marketing concept
The concept of the marketing research is related with the whole of the organisation should be driven by a constant concern for its customer to search the potential customer and related it with our organisation, particular needs of