Influence of Mass Media
Abstract
Throughout this paper you will hear about many different types of articles on the topic of how mass media communication can influence our lives. They range from how the exposure of sexual media relates to sexual maturity, to if television news presents people of different race in a negative light. With mass media surrounding us our whole lives it is important to see what effect it has on our lives.
It is impossible for someone to go through their whole live without seeing mass media all around us, whether it is seeing a billboard high above the highway with a girl wearing nothing but her jeans or a magazine being sold on the roadside with a brand new sports car on the cover. Mass media communication is defined as “the process of creating shared meaning between the mass media and their audience” (Phelan, 2010). Mass media can be influential in many different ways to many different people, and throughout this paper I will be looking at some of the ways it can influence peoples lives.
Commercials are where most broadcasting companies make their money, and with the outset of internet and websites one might assume that there is more money from advertising on the World Wide Web. What Jamhouri and Winarz (2009) in The Enduring Influence of TV Advertising And Communications Clout Patterns In the Global Marketplace try to prove is that television advertising has the same amount of influence as it always has, even while digital media continues to grow. From 2005 to the current date, they audited between 25,000 and 50,000 people each year from three different regions; North America, Asia, and Europe, for their sample size. The results, they claim, show that television has lost none of its influence on consumers when it comes to advertising. According to Jamhouri and Winarz (2009):
Increased proliferation of electronic media added to media clutter, but has not eroded TV’s influence even among young people. These empirical generalizations hold in
Throughout this paper you will hear about many different types of articles on the topic of how mass media communication can influence our lives. They range from how the exposure of sexual media relates to sexual maturity, to if television news presents people of different race in a negative light. With mass media surrounding us our whole lives it is important to see what effect it has on our lives.
It is impossible for someone to go through their whole live without seeing mass media all around us, whether it is seeing a billboard high above the highway with a girl wearing nothing but her jeans or a magazine being sold on the roadside with a brand new sports car on the cover. Mass media communication is defined as “the process of creating shared meaning between the mass media and their audience” (Phelan, 2010). Mass media can be influential in many different ways to many different people, and throughout this paper I will be looking at some of the ways it can influence peoples lives.
Commercials are where most broadcasting companies make their money, and with the outset of internet and websites one might assume that there is more money from advertising on the World Wide Web. What Jamhouri and Winarz (2009) in The Enduring Influence of TV Advertising And Communications Clout Patterns In the Global Marketplace try to prove is that television advertising has the same amount of influence as it always has, even while digital media continues to grow. From 2005 to the current date, they audited between 25,000 and 50,000 people each year from three different regions; North America, Asia, and Europe, for their sample size. The results, they claim, show that television has lost none of its influence on consumers when it comes to advertising. According to Jamhouri and Winarz (2009):
Increased proliferation of electronic media added to media clutter, but has not eroded TV’s influence even among young people. These empirical generalizations hold in
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