Influence of National Culture on Business
Hochschule Regensburg
Fakultät Allgemeinwissenschaften und Mikrosystemtechnik
International Relations and Management
Assignment
The Role of National Cultural Values in Business |
93053 Regensburg
Mentor: Prof. Dr. Nina Fritsch
Place, Date: Regensburg, April 15, 2012
Abstract
This paper analyses the influence of national culture on business. The suggested relationship is examined while taking account of today’s role of globalization. Cultural divergence and convergence are being weighed against each other, since a possible cultural convergence would suggest the origination of a global business culture. To demonstrate the opposite, this paper introduces cultural dimensions that allow to assess the grand impact of cultural values on international business. Thus, the results lend support to the divergence approach in international management research but also conclude that an individual approach under regard of the specific conditions of the business situation is appropriated.
Table Of Contents
Abstract III
Table Of Contents IV 1 Introduction 1 2 Globalization And An Evolving Convergence Of Cultures 2 2.1 Changing Definition Of Globalization 2 2.2 Globalization As The Driving Force Of Cultural Convergence 2 2.3 Formation Of A Global Culture 4 3 Barriers To Cultural Convergence 5 3.1 Partial Globalization 5 3.2 Reinforced Nationalism 5 4 Impact Of Culture On Business 6 4.1 Emerging Autonomous Business Culture 6 4.2 National Culture Values Overshadow Effects Of Global Values 7 4.3 Definition Of Culture And Cultural Values 7 4.4 Cross-Cultural Comparative Studies 8
4.4.1 Hofstede’s Five Cultural Dimensions 9
4.4.2 Results Of Further Cultural Dimensions Studies 12 4.5 Cultural Impact On Individual Outcomes 13 4.6 Attribution Errors In Management 14 5 Conclusion 15 6 Bibliography 16
Eidesstattliche Erklärung 18
Introduction
“In the 1950s and 60s, the
Fakultät Allgemeinwissenschaften und Mikrosystemtechnik
International Relations and Management
Assignment
The Role of National Cultural Values in Business |
93053 Regensburg
Mentor: Prof. Dr. Nina Fritsch
Place, Date: Regensburg, April 15, 2012
Abstract
This paper analyses the influence of national culture on business. The suggested relationship is examined while taking account of today’s role of globalization. Cultural divergence and convergence are being weighed against each other, since a possible cultural convergence would suggest the origination of a global business culture. To demonstrate the opposite, this paper introduces cultural dimensions that allow to assess the grand impact of cultural values on international business. Thus, the results lend support to the divergence approach in international management research but also conclude that an individual approach under regard of the specific conditions of the business situation is appropriated.
Table Of Contents
Abstract III
Table Of Contents IV 1 Introduction 1 2 Globalization And An Evolving Convergence Of Cultures 2 2.1 Changing Definition Of Globalization 2 2.2 Globalization As The Driving Force Of Cultural Convergence 2 2.3 Formation Of A Global Culture 4 3 Barriers To Cultural Convergence 5 3.1 Partial Globalization 5 3.2 Reinforced Nationalism 5 4 Impact Of Culture On Business 6 4.1 Emerging Autonomous Business Culture 6 4.2 National Culture Values Overshadow Effects Of Global Values 7 4.3 Definition Of Culture And Cultural Values 7 4.4 Cross-Cultural Comparative Studies 8
4.4.1 Hofstede’s Five Cultural Dimensions 9
4.4.2 Results Of Further Cultural Dimensions Studies 12 4.5 Cultural Impact On Individual Outcomes 13 4.6 Attribution Errors In Management 14 5 Conclusion 15 6 Bibliography 16
Eidesstattliche Erklärung 18
Introduction
“In the 1950s and 60s, the
Bibliography: Bergemann, N., & L.j.Sourisseaux, A. (2003). Interkulturelles Management (3 Ausg.). Berlin: Springer. Budhwar, P., Schuler, R., & Sparrow, P. (2009). International Human Resource Management (Bd. 3). London: SAGE Publication. Govindarajan, V., & Gupata, A. (2001). The Quest for Global Dominance: Transforming Global Presence into Global Competitve Advantage. San Francisco: Jossey-Bass. Hayton, J. C., George, G., & A. Zahra, S. (2002). National Culture and Entrepreneurship: A Review of Behavioral Research. Entrepreneurship: Theory and Practice , 26. Hofstede, G. (2001). Culture 's Consequences. Thousand Oaks: SAGE. Parker, B. (1998). Globalization and Business Practice. London: SAGE Publications. Puck, J. (April 2002). Convergence and Divergence of Management Practices: The Case of Corporate Web Site Recruiting . Erlangen-Nürnberg. Stanton, P. J. (2005). Ethnic Marketing. Accepting the Challenge of Cultural Diversity. Hong Kong: Thomson. Taras, V., Kirkman, B. L., & Steel, P. (2010). Examining the Impact of Culture’s Consequences: A Three-Decade, Multilevel, Meta-Analytic Review of Hofstede’s Cultural Value Dimensions . Journal of Applied Psychology , 95(3), 405-439. Thomas, A., & Kinast, E.-U. S.-M. (2005). Handbuch Interkulturelle Kommunikation und Kooperation (Bd. 1). Göttingen: Hubert & Co.