Influences in the Marketing Environment that Inform the Marketing Mix
Question 1b
Product Purchased – Toyota Camry
For the past 3 years, the author has owned and driven a Satria, a C-segment vehicle manufactured by the national car company of Malaysia, Proton. There was a need by the author, for a new vehicle that had to meet certain criteria’s, like pricing, build quality and functionality.
There are a lot of vehicles that fall into this segment but after careful consideration, the author settled for a purchase of a new Toyota Camry. This analysis will discuss the marketing mix that created an impact from the author’s perspective.
From the author’s dealings with Toyota, the company is predominantly production orientated. There is a big focus on manufacturing processes (collectively known as Toyota Production Systems), which is currently widely acknowledged and copied as one of the best in the world. Through the improvements in operations, lower costs would result as a consequence, and ultimately a portion of this is passed on to the customers, either through promotions such as free 100,000km warranty and spare parts discounts, or even through price-increase suppression based on rising commodity prices which affect material and production costs.
Consider the influences in the marketing environment that have informed the marketing mix created by the supplier to manage the exchange with you.
There were a few factors that swayed the decision of the author towards the Toyota Camry, rather than the closest competitor. These were:
• Service Centers: Toyota service centers are conveniently located to the author’s residence as well as workplace. On a day to day sequence of activities, balanced between work and chores, location of service centers is important to enable easy drop off, of vehicle for regular service intervals. The professionalism shown by the staff gives confidence to the author that they are able to perform the necessary maintenance or repairs. Toyota has always promoted their 3S dealerships, which
Product Purchased – Toyota Camry
For the past 3 years, the author has owned and driven a Satria, a C-segment vehicle manufactured by the national car company of Malaysia, Proton. There was a need by the author, for a new vehicle that had to meet certain criteria’s, like pricing, build quality and functionality.
There are a lot of vehicles that fall into this segment but after careful consideration, the author settled for a purchase of a new Toyota Camry. This analysis will discuss the marketing mix that created an impact from the author’s perspective.
From the author’s dealings with Toyota, the company is predominantly production orientated. There is a big focus on manufacturing processes (collectively known as Toyota Production Systems), which is currently widely acknowledged and copied as one of the best in the world. Through the improvements in operations, lower costs would result as a consequence, and ultimately a portion of this is passed on to the customers, either through promotions such as free 100,000km warranty and spare parts discounts, or even through price-increase suppression based on rising commodity prices which affect material and production costs.
Consider the influences in the marketing environment that have informed the marketing mix created by the supplier to manage the exchange with you.
There were a few factors that swayed the decision of the author towards the Toyota Camry, rather than the closest competitor. These were:
• Service Centers: Toyota service centers are conveniently located to the author’s residence as well as workplace. On a day to day sequence of activities, balanced between work and chores, location of service centers is important to enable easy drop off, of vehicle for regular service intervals. The professionalism shown by the staff gives confidence to the author that they are able to perform the necessary maintenance or repairs. Toyota has always promoted their 3S dealerships, which