Influences of Consumer Behavior Researc

International Journal of Academic Research in Business and Social Sciences
August 2014, Vol. 4, No. 8
ISSN: 2222-6990

Influences of Consumer Behavior: Research about
Beverage Brands of Pakistan
Waqar Nisar
BZU-Bahadur Sub Campus Layyah, Pakistan
E-mail: [e-mail]
DOI:

10.6007/IJARBSS/v4-i8/1080

URL: http://dx.doi.org/10.6007/IJARBSS/v4-i8/1080

Abstract:
Consumer behavior plays an important part for the success of any organization. Without study of consumers and their behavior organization and marketers can’t achieve their goals and sale the products. Purpose of present study to explore the relationship between consumer behavior and beverage brands (Coca cola and Pepsi cola). Frequency and regression analysis use in present study. The data for present study has been collected from 3 major cities of Pakistan namely Lahore, Multan and Layyah. Results from present study explore that Majority of
Pakistani prefer Coca cola and results further suggest that the consumer behavior can significantly influence the beverage brands of Pakistan. We can say that if the beverage industry of Pakistan put their focus upon the consumer behavior and produce their products according to their customer Demand and satisfy their needs then it wills leaders towards a positive increase in purchasing of beverage brands.
Key words: Consumer Behavior, Beverage Brands and Factors of Consumer Behavior.
1. Introduction:
Consumer behavior has been very important to all branded companies in all over the world.
Because the research about the consumer behavior shows that what are the needs and wants of consumer, how consumer think, how consumer feel and select the branded products. The behavior of the consumers remains not same in all the time the consumers behavior change with the passage of time in future. The behavior of consumer is temporary for short time not permanently. The factors influences the consumer behavior are culture, family, social, society, age, groups, friends,

References: 2. Gabbott, M. & Hogg, G. (1994) Consumer Behavior and Services: Journal of Marketing Management, 1994, 10,311-324. 3. Mooij, M. (2003). Convergence and divergence in consumer behaviour: implications for global advertising: International Journal of Advertising, 22, pp 4. Kotler, P. Bowen, J. & Makens, j. (2003). Marketing for hospitality and tourism. 5. Bhattacharya, S. & Mitrak, S. (2012). Consumer behaviour and impact of brand -a study on south zone of kolkata city: Voice of Research Vol 6. Goodrich, K and Mooij, M. (2013). How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences: Journal of Marketing Communications, 2013 http://dx.doi.org/10.1080/13527266.2013.797773. 7. Kacen, j & Lee, j. (2002). The Influence of Culture on Consumer Impulsive Buying Behavior: journal of consumer psychology, 12(2), 163 –17 6. 8. Kotler, P. Bowen, J. & Makens, j. (2006). Marketing for hospitality and tourism: 3rdEd 9. Yakup, D. Mücahit, C. & Reyhan, O. (2011). The Impact of Cultural Factors on the Consumer Buying Behaviors Examined through An Impirical Study: International 10. Mooij, M. and Hofstede, M (2002). Convergence and divergence in consumer behavior: implications for international retailing: Journal of Retailing 78 (2002) 61– 12. Zitkus, L. & Puskoriute, N. (2013). Consumer behaviour and its influence on consumer rights violations: ISSN 1822–8402 European integration studies 13. Pandey, S. & Dixit, P. (2011). The Influence of Culture on Consumer Behavior: VSRDIJBMR, Vol. 1 (1), 21-28. 14. Yakup, D. & Jablonsk, S. (2012). Integrated Approach to Factors Affecting Consumers Purchase Behavior in Poland and an Empirical Study: Global Journal of Management 15. Zameer, H. Nisar, W. Ali, S. & Amir, M. (2014). Impact of motivation on employee’s performance in beverage industry of Pakistan: International Journal of Academic