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INFLUENTIAL FACTORS OF INTERNATIONAL BUSINESS AND INTERNATIONAL BUSINESS ENVIRONMENT
By: Ankit D Jethani 6937
Business Environment consist of every factors influential to the business operations. These factors are classified into two broad categories. These are:
a) External or Uncontrollable factors of Business environment. b) Internal or Controllable factors of Business environment.
External Factors: The factors those are not controllable at any cost but have to adopt for success of business are external or uncontrollable factors. For example Demography, Political forces, Legal practices, Cultural influences, Technological advancement, competitiveness etc.
Internal Factors: The factors those are related to the internal operations of a business and can be controlled by proper management are controllable or internal factors of business environment. For instance Land, Labor, Capital, Business Location etc.
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EXTERNAL ENVIRONMENTAL FACTORS
1. SOCIAL CONDITIONS
A Sociological perspective of environment includes the Demographic Status and Trends, the Work Ethic and Personal Values and General Cultural Values. Each of these influences how management accomplishes its jobs. Each country has a unique Social Environment and as business becomes international, management must understand these unique environments.
a. Demography Demography means the total number of population of any particular territory. They have a greater influence of any business operation. For example in a mass populated area demand of consumer products will be comparatively higher than any lesser populated area. So, we can say that demography has a direct impact on business environment. Because demand direct towards maximization of sales. The higher the