PROJECT JABBERWOCKY: FIRST DISCOUNTED COMMUTE FARE AGENCY AND APP FOR STUDENTS
TABLE OF CONTENT
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Content
Page
1
Introduction
1
2
Background of company
1 - 2
3
Problem statement
2 - 3
4
Purpose
3
5
Purposed plan
4
6
Schedule of work
5 - 6
7
Budget / Cost of project
7 - 8
8
Staffing
9 - 11
9
Conclusion
12
16 January 2015,
Dr Gengeswari a/p Krishnapillai,
Department of Marketing,
P.O.Box 11384,
50744 Kuala Lumpur.
Dear Madam,
PROJECT JABBERWOCKY: FIRST DISCOUNTED COMMUTE FARE AGENCY AND APP FOR STUDENTS
INTRODUCTION First and foremost let me introduce myself. My name is Dick Hunter of Veridian Dynamics, current Veridian’s sales executive and representative for Project Jabberwocky. To be blunt, with all due respect, I am writing this letter to initiate a proposal of partnership between my company and your institution of higher educations in participating on our launching of Jabberwocky, the first discounted commute fare agency and app for students.
BACKGROUND OF COMPANY Veridian Dynamics was founded on 2011 by our 3 founding fathers including yours truly (see Appendix 2 for more details) while participating in 2011 digital entrepreneurship contest hosted by Digivasion Technology and in collaboration with Reader’s Digest. The aim for the competition is to yield the best entrepreneur teams with the brightest idea in digital innovation and technology advancement. Though our idea is bright but apparently not bright enough for the first place, still our pitching idea managed to attract interests from Digivasion Technology representatives.
Creativity is the key, originality is gold, quality not to be compromised and determination is something that we never put aside. This is the company motto and we believe by standing alongside with its virtues, we could thrive to be a successful nationwide company while remain its integrity intact. We envision ourselves to