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Printed and published by the
University of South Africa
Muckleneuk, Pretoria
MNB1501/1/2011±2013
98629158
3B2
MNB Style
Contents
INTRODUCTION
iv
TOPIC 1: INTRODUCTION TO BUSINESS MANAGEMENT
1
STUDY UNIT 1:
THE BUSINESS WORLD AND BUSINESS MANAGEMENT
2
STUDY UNIT 2:
ENTREPRENEURSHIP
14
STUDY UNIT 3:
ESTABLISHING A BUSINESS
30
STUDY UNIT 4:
THE BUSINESS ENVIRONMENT
43
STUDY UNIT 5:
CORPORATE SOCIAL RESPONSIBILITY
57
TOPIC 2: THE MANAGEMENT PROCESS
STUDY UNIT 6:
PLANNING
86
STUDY UNIT 7:
ORGANISING
97
STUDY UNIT 8:
LEADING
110
STUDY UNIT 9:
CONTROLLING THE MANAGEMENT PROCESS
127
(iii)
Introduction
Welcome
Welcome to this module, Business Management 1A. The field of business management in South Africa today is an extremely dynamic and challenging one, with ongoing changes to the domestic and international business environment.
The learning content and activities contained in this study guide provide you with opportunities to explore the latest developments in the field of business management and help you discover the field as it is practised today. We hope you will enjoy this module. Take time to read through the whole preface section to this study guide as it contains important information on how you should approach your studies of this module and this study guide, as well as important guidelines pertaining to the formative and summative assessment for this module.
Module aim
The aim of this module is to establish a foundation for the study of business management; and to develop the learner 's understanding of the concept of strategic management and of the specific management tasks (planning, organising, leadership, control). This will enable qualifying learners to develop basic business plans that reflect an entrepreneurial approach to maximising the use of resources. These business
References: Welch, J. 2005. Winning. London: Harper Collins. Luijf, T. 2008. Cadbury case study, confectioner restructuring. Information accessed at http://www.tnijsluijf.nl/ attachments/013_Cadbury%20casestudy.pdf