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Information Management Systems Homework: Dollar General Corporation

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Information Management Systems Homework: Dollar General Corporation
METU © 2014

IS 501
Information Management Systems
ASSIGNMENT 1
Answers
1. a) Explain and discuss the strategic business objectives that the information systems of Dollar
General address.
Goodlettsville, Tenn.-based Dollar General Corporation is the US nation’s largest small-box discount retailer. Dollar General(DG) offers a carefully edited assortment of the most popular brands at low everyday prices in small, convenient locations. DG ranks among the largest retailers of top-quality brands made by America’s most-trusted manufacturers. According to the passage,
DG’s most recent annual sales figures total $6.9 billion, placing the chain at the top of the dollar store category of discount retailers. The research discussed in the passage is done in 2004, so the
DG's annual sales has grown a lot year by year until today. Some statistics shows that DG will come close to surpassing $20 billion in annual sales in 2014. Last year (2013), the company’s sales increased 9.2% to $17.5 billion from $16 billion and full-year same-store sales increased 3.3% [1]
DG's business objectives rely on substance and simplicity. DG stands for convenience, quality brands and low prices. DG's successful prototype makes shopping a truly hassle-free experience.
They are designing small neighborhood stores with carefully edited merchandise assortments to make shopping simpler. They don't carry every brand and size, just the most popular ones. DG stores follow a fixed, even-dollar pricing schedule with about one-third of all merchandise priced at
$1 or lower.
DG uses a strategic plan to grow rapidly in the market with tactics and strategies that drive consistent long-term profitable store growth. Their main strategy is that they are targeting municipalities that are home to fewer than 20,000 residents unlike the big box supercenter store model used by Wal-Mart and Kmart. The company considers that filling the role of neighborhood store is a big part of its success.
In

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