Assignment title: AirAsia Airlines
Student name: EBRAHIM HAMID HASAN SUMIEA
Student No: TP023669
Intake Code: UC3F1208SE
Hand out date: 26 FEBRUARY 2013
Hand in date: 31 MAY 2013
Lecturer name: AHAD JAWWAD
Table of Contents
No.
Content
Page
01.
Introduction to the Organization
3
02.
Executive Summary
4
03.
Assumptions
4
04.
Organisation Analysis
5
05.
Implemented Methodology
11
06.
Acquisition
16
07.
Recommendation
19
08.
References
20
1. Introduction to the Organisation
“AirAsia” as their motto “Now everyone can fly” as stated in ‘Airlines Malaysia’ (2010), truly made possible for every class of passengers to get to their destinations, at minimal cost with LCC (Low Cost Carrier) principles, in Asia-Pacific counties. Established as “AirAsia” from 2001, KLIA (Kuala Lumpur International Airport) became its first LCCA and since then services have only superior, bit by bit. The organization has opened a sister service named “AirAsia X” in the year 2007, for long distance travel at low cost and kept a new slogan for this service “Now everyone can fly Xrta long”. As mentioned in the organisation ‘AirAsia’ (2013), this organization has associated companies, “AirAsia X” , “Indonesia AirAsia”, “Philippines ' AirAsia Inc”, “AirAsia Japan” and “Thai AirAsia”, this organization has made clear to the world that low cost fine services are possible throughout determination and courage, by one person the CEO of this organization Mr. Tony Fernandez. To offer the main services along with various other services “AirAsia” has started their web-based booking and services offering and now it has reached to a point where the organization needs a better way of developing their website, if they want to break the previous limits. Better website with better quality can attract more customers and this will
References: Online Airline Malaysia, 2010, AirAsia, viewed 1 May 2013, http://airlines-malaysia.com/2010/08/01/airasia/#more-65 AirAsia, 2013, Corporate Profile, viewed 6 May 2013, http://www.airasia.com/my/en/about-us/corporate-profile.page AirAsia, 2013, Achievements, viewed 10 May 2013, http://www.airasia.com/ot/en/about-us/awards.page Scrum Methodology, 2013, What’s unique about Scrum?, viewed 11 May 2013, http://scrummethodology.com/ Scrum Methodology, 2009, Scrum Phases, viewed 10May 2013, http://www.scrummethodology.org/scrum-phases.html CAPA, 2012, Revised AirAsia fleet rollout strategy, 2012 – 2026, viewed 6May 2013, http://centreforaviation.com/analysis/financials/bullish-airasia-reports-2011-profit-and-accelerates-expansion-68729