Informations Management
H. A. LOGEN & Sons
Information Systems and Management
Contents
Executive Summary
The reports sets about assessing HA Logens current business operation both in the UK and India, this done by utilising three analysis tools, SWOT analysis, PESTEL analysis and Porters Fiver Forces analysis.
From the SWOT analysis the reports highlights several key points, which includes the potential of overseas sales in emerging economies and the benefits of having manufacturing faculties in India. The lack of developed e-commerce and the poor utilisation of information technology advances have been highlighted as one of the biggest weakness of HA Logens.
The PESTEL analysis has shown that while traditional consumer (local councils) have less money to spend and sales may decline in the short term, the opportunities from a new ‘Affluent Achievers’ market holds great promise. The desire for going ‘green’ in both social attitudes and wider environmental laws is also an opportunity that can be exploited for HA Logens gains.
Porters Five Forces has highlighted that threat of new entrants is high because the Entry barrier is high as many competitors try to earn market share in the business of street furniture. The bargaining power of buyers remains high due to councils trying to get the lowest price possible and high number of competitors. The threat of intense segment rivalry is also high because of rival companies who are sharing / or trying to enter the same market. Threat of substitute products remains low because of the high saturation of competitors producing similar products. Bargaining power of suppliers is also low thanks to the adduce of manufacturers offering highly competitive prices and low specialization within the market.
A new IT portfolio has also been recommend for HA Logens to implement, this includes a complete overhaul of the current ageing IT systems and new website as long as an active social media engagement.
Information Systems and Management
Contents
Executive Summary
The reports sets about assessing HA Logens current business operation both in the UK and India, this done by utilising three analysis tools, SWOT analysis, PESTEL analysis and Porters Fiver Forces analysis.
From the SWOT analysis the reports highlights several key points, which includes the potential of overseas sales in emerging economies and the benefits of having manufacturing faculties in India. The lack of developed e-commerce and the poor utilisation of information technology advances have been highlighted as one of the biggest weakness of HA Logens.
The PESTEL analysis has shown that while traditional consumer (local councils) have less money to spend and sales may decline in the short term, the opportunities from a new ‘Affluent Achievers’ market holds great promise. The desire for going ‘green’ in both social attitudes and wider environmental laws is also an opportunity that can be exploited for HA Logens gains.
Porters Five Forces has highlighted that threat of new entrants is high because the Entry barrier is high as many competitors try to earn market share in the business of street furniture. The bargaining power of buyers remains high due to councils trying to get the lowest price possible and high number of competitors. The threat of intense segment rivalry is also high because of rival companies who are sharing / or trying to enter the same market. Threat of substitute products remains low because of the high saturation of competitors producing similar products. Bargaining power of suppliers is also low thanks to the adduce of manufacturers offering highly competitive prices and low specialization within the market.
A new IT portfolio has also been recommend for HA Logens to implement, this includes a complete overhaul of the current ageing IT systems and new website as long as an active social media engagement.
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