Initiative Report Coca Cola
Initiative report
Coca-Cola Conference
125 Years of Sustainable Happiness
Client: Coca Cola
Date: September 21th 2012
Date conference: 24th – 26th April 2013
Declaration 1. This work is composed by us.
2. This work has not been accepted in any previous application for a degree or Diploma, by us or anyone else.
3. The work of which this is a record is done wholly by us.
4. All verbatim extracts have been distinguished by quotation marks and the sources of our information have been specifically acknowledged.
Date: 20/09/2012
Introduction PCO team
Preface
Table of Contents Introduction 8 Intrinsic starting points 8 Project Contents 9 Plan of approach 11 Project of marketing and communication 11 Business preconditions 11 Quality 11 Organization 11 Facility 12 Time 12 Information 12 Fundraising 12 Risk Analysis 12 Bibliography 13 Appendices 14 Appendix A: Intrinsic goals per target group 14 Appendix B: Event program 15 Appendix C: Gantt chart 17 Appendix D: SWOT Analysis 18 Appendix E: Budget 19 Appendix F: Risk Analysis 20
Introduction
For celebrating the 125th the anniversary of Coca Cola, Massive Events will organize an idealistic event while highlighting the social responsible and sustainable aspect of Coca Cola. The event will take place in Indonesia for three days from the 24th of April to the 26th of April 2013. It’s an idealistic event because Coca Cola doesn’t want to make profit out of it but make people aware of the sustainable and socially responsible side of Coca cola.
The event will be in line with the mission of the company; refresh the World, inspire moments of optimism and happiness, create value and make a difference. By having inspiring keynote speakers, interactive and cultural activities, entertainment and a high level
Coca-Cola Conference
125 Years of Sustainable Happiness
Client: Coca Cola
Date: September 21th 2012
Date conference: 24th – 26th April 2013
Declaration 1. This work is composed by us.
2. This work has not been accepted in any previous application for a degree or Diploma, by us or anyone else.
3. The work of which this is a record is done wholly by us.
4. All verbatim extracts have been distinguished by quotation marks and the sources of our information have been specifically acknowledged.
Date: 20/09/2012
Introduction PCO team
Preface
Table of Contents Introduction 8 Intrinsic starting points 8 Project Contents 9 Plan of approach 11 Project of marketing and communication 11 Business preconditions 11 Quality 11 Organization 11 Facility 12 Time 12 Information 12 Fundraising 12 Risk Analysis 12 Bibliography 13 Appendices 14 Appendix A: Intrinsic goals per target group 14 Appendix B: Event program 15 Appendix C: Gantt chart 17 Appendix D: SWOT Analysis 18 Appendix E: Budget 19 Appendix F: Risk Analysis 20
Introduction
For celebrating the 125th the anniversary of Coca Cola, Massive Events will organize an idealistic event while highlighting the social responsible and sustainable aspect of Coca Cola. The event will take place in Indonesia for three days from the 24th of April to the 26th of April 2013. It’s an idealistic event because Coca Cola doesn’t want to make profit out of it but make people aware of the sustainable and socially responsible side of Coca cola.
The event will be in line with the mission of the company; refresh the World, inspire moments of optimism and happiness, create value and make a difference. By having inspiring keynote speakers, interactive and cultural activities, entertainment and a high level
Bibliography: Verhaar, J., & Eshel, I. (2010). Project Management, a Professional Approach to Events. The Hague: Eleven International Publishing.